littlegren
Shopify store · Adelaide
+300%sales year on year
Shopifystore rebuild
eCommerce app development that sells
PixelForce is an Australian ecommerce app development company. We build custom ecommerce apps, Shopify stores and order-tracking automation that convert - the team behind littlegren, whose online store sales grew 300 percent year on year. From storefront to checkout to fulfilment, we ship commerce that sells.
- ✓littlegren · online store sales up 300% year on year
- ✓Schnuzzle · 200% ROI at launch, Australia to the USA
- ✓Crop Shop Boutique · 100% of pre-shipment alerts automated
- ✓Shopify, custom & marketplace builds · $1.5B+ client revenue
+300%littlegren sales year on year
200%Schnuzzle ROI at launch
650%Designerex growth, #1 platform
$1.5B+Combined client revenue
Three ecommerce brands. Three stores that sell.
We do not just launch stores - we build ecommerce that grows. As an Australian ecommerce development company, our ecommerce app development and custom ecommerce development portfolio spans Shopify storefronts, custom checkouts, order-tracking automation and two-sided marketplaces. After we rebuilt littlegren's online store, sales grew 300 percent year on year; Schnuzzle saw 200 percent ROI at launch and expanded from Australia to the USA; and for Crop Shop Boutique we automated 100 percent of pre-shipment notifications in a two-week cycle. Every build is engineered for the parts that decide whether a store converts - fast storefronts, frictionless checkout, reliable payments and fulfilment that runs itself.
Schnuzzle
Shopify ecommerce · Adelaide
200%ROI at launch
AU→USAmarket expansion
Crop Shop Boutique
Fashion ecommerce · Brisbane
100%alerts automated
2wkbuild cycle
A Shopify store rebuild that lifted sales 300%.
After PixelForce rebuilt littlegren's online store, sales increased 300 percent year on year. Ecommerce app development is unforgiving: a slow storefront, an awkward checkout, or a mobile experience that fights the shopper quietly bleeds revenue on every visit. We rebuilt littlegren's Shopify store around speed, a frictionless mobile checkout, and merchandising that guides the terrarium buyer from first tap to paid order. The same ecommerce app developers are available for your Shopify app development, custom ecommerce development or ecommerce mobile app development build - read the full story, or book a consultation to map yours.
Built by PixelForce
+300%
sales YoY · Shopify store rebuild
Recognised by Apple, Clutch & the brands who ship stores that convert.
Independent recognition for the team behind littlegren, Schnuzzle, Crop Shop Boutique and Designerex - Apple Best of Developers, Watch and TV App of the Year, and Top Clutch App Development and Software Development Company in Australia 2026. As an AWS Advanced Tier Partner with 15+ AWS-accredited engineers, PixelForce holds a 99.99 percent uptime rate and a 98 percent first-time app-store approval rate across 100+ shipped products - the reliability record an ecommerce store needs when a checkout outage costs real orders.
Why founders pick our ecommerce app development team.
Four reasons retail founders, Shopify merchants and ecommerce brands choose PixelForce as their ecommerce app development and custom ecommerce development partner. An online store is not a brochure - it is a revenue engine, and it fails on the parts customers never see: a checkout that stalls, a fulfilment step done by hand, an integration that drops an order. Conversion-first design, real Shopify and headless depth, order-tracking automation, and enterprise-grade reliability are the four things that decide whether your store converts, scales, and keeps selling while you sleep.
Conversion-first commerce design
Every screen we build has one job - move the shopper toward a paid order. We design storefronts, product pages and checkout flows around conversion, not decoration: fast load times, a mobile-first checkout, clear merchandising, and the trust cues that turn browsers into buyers. It is the discipline that lifted littlegren 300 percent year on year and returned 200 percent ROI for Schnuzzle at launch. We instrument the funnel so every release is measured against real customer behaviour, then iterate on what actually sells.
- Mobile-first, fast-loading storefronts
- Frictionless one-page checkout
- Merchandising and trust cues that convert
- Funnel instrumented and iterated on real data
Shopify & headless expertise
We work fluently across Shopify, Shopify Plus and headless commerce, so the platform fits the business rather than the other way around. Shopify app development covers custom themes, private and public apps, checkout extensions, and third-party integrations for the merchants who need more than the theme store offers. When a brand outgrows the templated path, we move it to a headless or custom ecommerce build without losing the tooling their team already runs. littlegren and Schnuzzle are both Shopify stores we designed, built and shipped.
- Shopify, Shopify Plus and headless commerce
- Custom themes, apps and checkout extensions
- Third-party and ERP integrations
- A clear path from Shopify to custom when you outgrow it
Order-tracking & fulfilment automation
The work that decides whether a store scales happens after checkout. We automate the flow between your store, your third-party logistics provider and your marketing tools so orders, tracking updates and customer messages move without manual effort. For Crop Shop Boutique we connected ShipBob, Klaviyo and Shopify in a two-week development cycle, automating 100 percent of pre-shipment customer notifications and eliminating a manual CSV export workflow entirely. That is time your team gets back, and orders that never fall through a spreadsheet crack.
- ShipBob, Klaviyo and Shopify integration
- 100% of pre-shipment notifications automated
- Manual CSV and re-keying workflows eliminated
- Orders, tracking and messaging in one flow
Enterprise-grade reliability & scale
In ecommerce, downtime is lost revenue, and a checkout that fails at peak is the most expensive bug there is. PixelForce is an AWS Advanced Tier Partner with 15+ AWS-accredited engineers, and we hold a 99.99 percent uptime rate across 100+ shipped products with a 98 percent first-time app-store approval rate. Every store runs on your own AWS account with monitoring, alerting and auto-scaling, so a sale-day traffic spike is a good day - not an outage. You own the IP, the account, and the roadmap.
- AWS Advanced Tier Partner, 15+ accredited engineers
- 99.99% uptime across 100+ shipped products
- Auto-scaling for sale-day traffic spikes
- Client owns the IP and the AWS account
eCommerce app development services we deliver.
Six ecommerce development services we have shipped repeatedly - from Shopify app development and custom ecommerce development to ecommerce mobile app development, order-tracking automation and marketplace development. The technical building blocks repeat (secure checkout, payment gateways, inventory sync, fulfilment integration, customer accounts). What changes is the storefront, the platform, and how the store makes money. Whether you need retail app development for a single brand or an ecommerce development company to build a whole platform, we scope it in Phase 1. Pick a service, or combine them into a single ecommerce platform.
eCommerce app development
End-to-end ecommerce app development - storefront, cart, checkout, payments, order management and customer accounts - built for web, mobile, or both. We design the whole shopping journey around conversion and ship it on a secure, scalable foundation. Best for retail and ecommerce brands who want a store engineered to sell, not a template stretched to fit. This is the work behind littlegren and Schnuzzle.
- Storefront, cart, checkout and payments
- Order management and customer accounts
- Web and mobile from one codebase
- Conversion-first, secure and scalable
Shopify app development
Shopify app development for merchants who need more than the theme store - custom themes, private and public apps, checkout extensions, and the third-party integrations that connect Shopify to your logistics, ERP and marketing stack. We build on Shopify and Shopify Plus, and move brands to headless when they outgrow the templated path. littlegren and Schnuzzle are Shopify stores we designed, built and launched.
- Custom themes and Shopify Plus builds
- Private and public Shopify apps
- Checkout extensions and integrations
- Headless Shopify when you outgrow themes
Custom ecommerce development
Custom ecommerce development for the workflows off-the-shelf platforms cannot express - complex pricing and bundling, B2B ordering, subscriptions, bespoke checkout logic, or a storefront that has to talk to legacy systems. We build the frontend, the backend and the admin, so operations and merchandising teams run the whole platform from one place. The right path when Shopify would mean fighting the platform on every feature.
- Complex pricing, bundling and B2B ordering
- Subscriptions and bespoke checkout logic
- Legacy and ERP system integration
- Frontend, backend and admin from one team
eCommerce mobile app development
eCommerce mobile app development for native iOS and Android shopping apps that go beyond a mobile website - push notifications, saved carts, one-tap re-order, loyalty, and Apple Pay and Google Pay checkout. Mobile is where most ecommerce traffic and impulse purchases now happen, so we build the app experience as a first-class channel, synced to the same catalogue, inventory and orders as your web store.
- Native iOS and Android shopping apps
- Push notifications and saved carts
- One-tap re-order and loyalty
- Apple Pay and Google Pay checkout
Order-tracking & fulfilment automation
Order-tracking automation is where we made Crop Shop Boutique's back office run itself - connecting ShipBob, Klaviyo and Shopify in a two-week cycle to automate 100 percent of pre-shipment notifications and remove a manual CSV workflow. We integrate your store, your third-party logistics, your inventory and your marketing tools so every order, tracking update and customer message flows automatically. Built for brands whose growth is capped by manual operations, not demand.
- ShipBob, Klaviyo and Shopify integration
- Automated pre-shipment and delivery notifications
- Inventory and third-party logistics sync
- Manual CSV and re-keying eliminated
Marketplace development
Marketplace development for two-sided platforms where buyers and sellers meet - vendor onboarding, split payments, commission logic, ratings and trust, on top of a normal storefront. It is where we grew Designerex 650 percent into the number one designer dress-sharing platform with $40M+ in retail value listed. We build the buyer app, the seller tools and the admin platform as one system, and model the take-rate economics before development starts.
- Vendor onboarding and seller tools
- Split payments and commission logic
- Ratings, reviews and trust systems
- Take-rate economics modelled up front
Order-tracking automation that runs the store while they sleep.
For Crop Shop Boutique we connected ShipBob, Klaviyo and Shopify in a two-week development cycle - automating 100 percent of pre-shipment customer notifications and eliminating a manual CSV export workflow entirely. Fast-growing ecommerce brands hit the same wall: demand scales, but the back office is still run by hand, and every order becomes a spreadsheet task. Retail software development is how you break that ceiling - the integrations between store, fulfilment and marketing that let orders, tracking and customer messages flow without anyone touching them. The same team builds ecommerce app development, Shopify development and marketplace platforms - read the story, or book a consultation.
Built by PixelForce
100%
pre-shipment alerts automated · 2-week cycle
eCommerce revenue models that fit how you sell.
Three ecommerce revenue models we have built and operated. The right path depends on how your business makes money - selling your own products, connecting buyers and sellers, or earning recurring revenue. Direct-to-consumer is the default for brands with their own catalogue. Marketplace commission suits platforms where value is created between two sides. Subscription and memberships fit replenishable products and communities. We model the economics during Scoping and Design.
Direct-to-consumer store
Own margin / per order
The default for brands selling their own products. You own the catalogue, the customer relationship and the full margin on every order, so the store is a pure revenue engine. Best when the priority is conversion rate, average order value and repeat purchase - exactly the levers we moved for littlegren (+300% sales) and Schnuzzle (200% ROI at launch). Works on Shopify for speed, or a custom build when the catalogue and workflows demand it.
- Full margin on every order
- You own the customer relationship
- Optimised for AOV and repeat purchase
- Shopify or custom, sized to the catalogue
Marketplace & commission
Take rate · % per sale
A commission on each transaction between buyers and sellers. Best for two-sided platforms where you provide the marketplace, the trust and the payments rather than the inventory - the model behind Designerex, which grew 650 percent into the number one designer dress-sharing platform. Revenue scales with volume, and the take rate is set by the value you add. Onboarding sellers is low-friction because they only pay when they earn, so liquidity builds on both sides.
- Commission on each transaction
- Scales with marketplace volume
- Split payments and seller payouts
- Low onboarding friction for sellers
Subscription & memberships
Recurring / per member
Recurring revenue from subscriptions, replenishment and paid memberships. Best for consumable and replenishable products, curated boxes, and brands with a community worth a membership. Predictable monthly revenue and a higher lifetime value make this the most durable ecommerce model when the product suits it. We build the billing, the subscription management, the churn-reducing flows, and the member experience - often blended with one-off purchases so customers can buy either way.
- Subscriptions and replenishment billing
- Curated boxes and paid memberships
- Predictable recurring revenue and higher LTV
- Blends with one-off purchases
Essential ecommerce app features that turn browsers into buyers.
Six modules we build into almost every ecommerce app development project. The depth here is where stores quietly lose money - a product page that loads slowly, a checkout with one field too many, an inventory count that goes stale, an order that stalls in fulfilment. Each is engineered for conversion, reliability and security, because in ecommerce the invisible plumbing behind the store is what turns a visit into a paid order.
Storefront & product catalogue
The storefront is the shop window, so it has to be fast, searchable and merchandised to sell. We build catalogues that stay quick at scale, with the filtering, search and product detail that guide shoppers to the right item.
- Fast, mobile-first storefronts
- Search, filtering and collections
- Rich product pages and variants
- Merchandising and cross-sell
- Quick even with large catalogues
Cart & secure checkout
Checkout is where sales are won or lost, so we cut every field that does not need to be there. Saved carts, guest checkout, address auto-complete and a one-page flow remove the friction that abandons orders.
- One-page, mobile-first checkout
- Guest checkout and saved carts
- Address auto-complete
- Abandoned-cart recovery
- Tested against real failure cases
Payments & multiple gateways
Getting paid has to be reliable and gateway-agnostic. We integrate the payment methods your customers trust and design for the failure cases - declined cards, retries and refunds - that quietly cost stores revenue. Fees change, so we point to each provider's current pricing.
- Stripe, PayPal and Shopify Payments
- Apple Pay, Google Pay and Afterpay
- PCI-aware, tokenised checkout
- Declines, retries and refunds handled
- Gateway-agnostic architecture
Order tracking & fulfilment
Order tracking is where the customer experience continues after checkout. We connect your store to your third-party logistics and marketing tools so orders, tracking updates and notifications flow automatically - the CSB pattern that automated 100 percent of pre-shipment alerts.
- Real-time order and shipment tracking
- ShipBob and 3PL integration
- Automated shipping notifications
- Returns and exchange flows
- No manual CSV or re-keying
Inventory & Shopify sync
Stale stock counts sell products you cannot ship and hide products you can. We keep inventory in sync across your store, warehouse and channels in real time, so the number a shopper sees is the number on the shelf, and oversells stop.
- Real-time inventory sync
- Shopify and ERP integration
- Multi-channel and multi-location stock
- Low-stock and oversell protection
- Bulk product and price management
Customer accounts & loyalty
Repeat customers are the cheapest revenue there is, so we build the account, loyalty and re-order features that bring them back. Order history, saved details, wishlists, loyalty points and personalised recommendations turn a first order into a habit.
- Customer accounts and order history
- Wishlists and one-tap re-order
- Loyalty points and rewards
- Personalised recommendations
- Email and push re-engagement
One conversation.
Three phases.
Built to grow.
The same canonical PixelForce engagement model behind 100+ shipped products and $1.5B+ in combined client revenue, applied to your ecommerce app. The 1-3-1 method runs through every conversation - one problem, three options with honest trade-offs across budget, timeline and scope, one recommendation. No Blueprint, no Build.
-
0Free
Discovery call
A free, no-obligation conversation to find the right path for your ecommerce app before you commit a dollar.
- Mutual NDA signed up front
- 1-3-1 method: one problem, three options, one recommendation
- Honest trade-offs across budget, timeline and scope
- A straight answer on what a credible build looks like
-
14-8 weeks
Scoping & design
Everything you need to build with total confidence - a fully costed, designed plan with no scope surprises.
- Strategic workshops and BRD
- Full UX/UI design system, every screen built
- PRD and a fixed-cost Statement of Work
- No Blueprint, no Build - Phase 1 before any Phase 2 quote
-
23-6 months
Development, QA & release
From approved designs to your live ecommerce app, built and tested at a steady sprint cadence.
- Sprint cadence with regular demos
- QA across iOS, Android and the edge cases
- End-to-end App Store and Google Play submission
- Built to scale from 1,000 to 1,000,000 users
-
3Ongoing
Post-launch support
We do not disappear at launch - monitoring, warranty, and an optional retainer keep your ecommerce app growing.
- 24/7 monitoring and a critical-defect warranty
- Ongoing technical support
- Optional Product Retainer: four-week sprints and quarterly reviews
- The model that grew SWEAT to a $400M platform
eCommerce app development case studies.
Selected ecommerce app development and custom ecommerce development work - built by a 100% in-house Adelaide team you would actually work with on your store. Shipped across Shopify storefronts, order-tracking automation and two-sided marketplaces, each engineered to convert and to scale. Every build reflects a deliberate choice about platform, storefront and revenue model - never a generic template.
Automating Cross-Continental Order Tracking CSB (Crop Shop Boutique)
We built a dual-integration system for premium athleisure brand CSB, automating tracking communications for orders fulfilled from Australia to US customers across three platforms.
Schnuzzle: Innovative Scented Dog Toys
Discover how Schnuzzle's innovative scented toys revolutionise playtime, engaging dogs with natural instincts.
littlegren: Crafting a DIY Terrarium Shopify Site
Transform your home with our DIY terrarium kits, available directly from our Shopify site.
eCommerce app development questions.
Common questions from retail founders, Shopify merchants and ecommerce brands choosing an ecommerce app development company. Cost and timelines, Shopify versus custom, order-tracking automation, payment gateways and marketplace builds - the questions every founder asks before committing to a store. Answers below come from shipping ecommerce that sells.
Most ecommerce app development projects at PixelForce begin with a Scoping and Design phase of $35,000 to $65,000, followed by a build that typically runs $100,000 to $350,000 depending on scope. The price is set by what you are building - a Shopify storefront, a custom ecommerce app, or a multi-vendor marketplace - and whether it is web, mobile, or both. We scope the economics before any code is written, so you get a fixed envelope rather than an open-ended quote. Simpler Shopify builds like littlegren sit at the lower end; custom marketplaces sit higher.
Shopify is the fastest, lowest-risk path for most direct-to-consumer brands, and it is where we built littlegren (+300% sales year on year) and Schnuzzle (200% ROI at launch). Choose custom ecommerce development when you need workflows Shopify cannot express - complex pricing, a two-sided marketplace, deep ERP or fulfilment integration, or a bespoke mobile app experience. In our Scoping and Design phase we give you one clear recommendation across cost, timeline and scope, so you do not over-build or out-grow the platform in year one.
A focused Shopify build or ecommerce app MVP typically launches in 8 to 16 weeks, while a custom ecommerce platform or marketplace runs longer. Timeline is driven by the number of integrations - payments, shipping, inventory, ERP - and whether you need iOS, Android, or both. We work in two-week sprints so you see working software early and often, and we recommend launching a lean version first, then iterating on real customer behaviour rather than guesses.
Yes - order-tracking and fulfilment automation is one of our core ecommerce services. For Crop Shop Boutique we connected ShipBob, Klaviyo and Shopify in a two-week development cycle, automating 100 percent of pre-shipment customer notifications and eliminating a manual CSV export workflow. We build the integrations between your store, your third-party logistics provider, and your marketing tools so orders, tracking updates and customer messages flow without anyone touching a spreadsheet.
We integrate the payment gateways your customers already trust - Stripe, PayPal, Apple Pay, Google Pay, Afterpay and Shopify Payments among them. Fees change often, so we design a gateway-agnostic checkout and point you to each provider current pricing rather than hardcoding a rate. Every checkout we build is PCI-aware, tokenised, and tested for the failure cases - declined cards, retries, and refunds - that quietly cost stores revenue.
Yes - marketplace development is a core capability, and it is where we grew Designerex 650 percent into the number one designer dress-sharing platform with $40M+ in retail value listed. Marketplaces add two-sided complexity - vendor onboarding, split payments, commission logic, ratings and trust - on top of a normal storefront. We scope the economics and the take-rate model in Scoping and Design, then build the buyer app, the seller tools, and the admin platform as one system.
Build an ecommerce app that .
Book a free consultation with our ecommerce app development team. We will map your store, your integrations and your revenue model, then give you one clear recommendation across cost, timeline and scope - the same approach that grew littlegren 300 percent and took Schnuzzle from Australia to the USA.
- Top Clutch App Development Company · Australia 2026
- 13+ years & 100+ products shipped
- 100% in-house development · Adelaide HQ
- $1.5B+ combined client revenue