Both sides have to show up
Marketplaces and community platforms fail on liquidity, not features. A platform with sellers and no buyers is a database. We scope which side is harder to acquire, then design the product so that side gets value on day one - before the other side exists. EzLicence processes $100M+ in annual bookings, with 250,000+ lesson hours booked each year, on the platform we built and still operate.
- Which side is the constraint, and why
- Single-sided value before network effects
- Payments, payouts and escrow
- Ratings, trust and safety