Both sides have to show up
Marketplaces and community platforms fail on liquidity, not features. A platform with sellers and no buyers is a database. We scope which side is harder to acquire, then design the product so that side gets value on day one - before the other side exists. EzLicence is the reference: PixelForce built it into Australia's number-one driver-education marketplace, and it now facilitates $100M+ in bookings and 250K+ lesson hours a year.
- Which side is the constraint, and why
- Single-sided value before network effects
- Payments, payouts and escrow
- Ratings, trust and safety