PixelForce has won one of 15 categories at the 2025 South Australian Premier's Business and Export Awards, with additional recognition as runner-up in the Professional Services category. Competing against almost 300 nominated South Australian businesses, this achievement recognises our decade-long track record of building globally successful digital platforms from Adelaide.
Building Global Success from South Australia
Since 2013, PixelForce has helped clients generate over $1.5 billion in revenue across six industries, demonstrating that Australian technology businesses can compete at the highest level internationally. Our work spans multiple continents, with key export markets including Italy, the United States, the United Kingdom, the Middle East, and Singapore.
"This recognition validates what we've believed from day one — that you don't need to relocate to build world-class technology," says Hinney Lo, Founder and CEO of PixelForce. "South Australian innovation can and does compete on the global stage."
International Success Stories
Our international portfolio demonstrates the breadth and impact of Australian technology expertise:
Italy: We helped build Traininpink into Italy's leading fitness app after their founders discovered our work online. The platform now holds a 4.91 App Store rating with over 8,500 reviews, serving users across multiple European markets.
United Kingdom: We developed EzLicence's expansion into the UK market, creating a localised platform that adapted Australian success to British regulations and user expectations. The marketplace has now facilitated over $100 million in bookings across two countries.
Global Fitness: Our long-term partnership with SWEAT helped transform the platform into one of the world's leading fitness apps, contributing to their eventual nine-figure exit. This success story continues to attract international clients seeking proven technology partners.
What Sets Australian Technology Apart
The award judges recognised several factors that distinguish PixelForce's approach to international business:
Business-First Development: Rather than simply building applications, we create complete business systems designed for international scalability. This includes monetisation strategies, operational workflows, and infrastructure built for growth.
True Partnership Model: We embed ourselves within client businesses, working as genuine partners rather than distant vendors. This collaborative approach has resulted in client relationships averaging 5+ years and a 98% satisfaction rate.
Technical Excellence: Our platforms maintain 99.99% uptime and crash-free rates, supporting millions of users globally. This reliability is crucial for clients operating across multiple time zones and markets.
Multicultural Team: With 50% of our team from diverse cultural backgrounds, including both founders who are immigrants to Australia, we bring genuine understanding of different markets and business cultures.
The Australia Advantage
Our Australian roots provide unexpected competitive advantages in international markets. The diversity Australia attracts creates teams with genuinely global perspectives. Both founders speak English and Chinese, providing natural advantages in Asian markets, while team members from European and Middle Eastern backgrounds bring cultural insights that enhance our work in those regions.
Australian businesses are also known internationally for straightforward communication and collaborative approaches. Where other markets may default to transactional relationships, we've found international clients value the partnership-focused mindset common in Australian business culture.
Looking Forward
This recognition arrives as PixelForce expands its international presence through strategic initiatives:
Smart Engineering Platform: Our AI-enhanced development approach reduces delivery time by 25% while maintaining quality, enabling us to compete more effectively in international markets.
Asia-Pacific Expansion: We're targeting Singapore and Hong Kong, leveraging our founders' bilingual capabilities and understanding of markets influenced by both Western and Asian business practices.
Global Thought Leadership: We're increasing participation in international industry events, sharing insights from building globally successful platforms from Australia.
Recognition of Team Excellence
"This award belongs to every team member who's contributed to our international success," adds Lo. "It's validation that the work we're doing from Adelaide is genuinely world-class, and it demonstrates to our international clients that they've chosen the right technology partner."
The award also recognises PixelForce's role in South Australia's technology ecosystem. We've provided placement and internship opportunities for over 50 students from five educational institutions, with many securing permanent employment in the technology sector. Our team includes numerous international graduates who chose to build their careers in Adelaide rather than relocating to larger technology hubs.
About the Awards
The South Australian Premier's Business and Export Awards recognise businesses demonstrating outstanding international success, innovation, and contribution to South Australia's economic growth. Winners were selected from almost 300 nominations across 15 categories, with judging based on export growth, international marketing strategies, business management, and future export plans.
The Australian Export Awards program, supported by Austrade, promotes Australian businesses achieving excellence in international markets. State winners progress to represent South Australia at the national awards ceremony.
What This Means for Australian Businesses
PixelForce's international success demonstrates that Australian technology businesses can build global market leaders without relocating to traditional technology hubs. Our clients choose us not despite being based in Adelaide, but increasingly because of the unique advantages our Australian base provides.
For businesses considering international expansion, our experience shows that reputation built on consistent delivery opens doors in unexpected markets. Traininpink found us through online research. Middle Eastern clients sought us out based on referrals. Success stories travel internationally faster than traditional marketing can reach.
The award recognises not just what we've achieved, but what Australian technology businesses can achieve when they focus on delivering genuine business outcomes rather than just technical products.
About PixelForce: PixelForce is a leading Australian digital solutions studio specialising in high-performance web and mobile applications. With over a decade of experience and a project portfolio valued at more than $50 million, we offer end-to-end services including UX/UI design, strategy, software development, and cloud infrastructure. We've helped clients generate over $1.5 billion in revenue across industries including health, fitness, e-commerce, and enterprise solutions. All work is completed in-house by our Adelaide-based team, ensuring consistent quality, scalability, and security for clients worldwide.