Australia's
App Development Company
Built In-House, Delivered Outcome. 100+ Apps Built. $1.5B+ in Client Revenue.

Design and Development 100% In-House

Expertly Tailored Solutions, Fully Controlled Quality

We are an Australian app development company that has built SWEAT app (acquired by iFIT for $400M), EzLicence ($100M+ in bookings), and over 100 founders and enterprises globally.

Our in-house teams in Australia - Adelaide ship iOS, Android, cross-platform, web, and AI applications. We are an AWS Advanced Tier Partner (one of only two in South Australia) and winners of the Apple Best of Developers award.

If you need an app that runs at scale, ships on time, and earns money - book a free consultation.

Mvp app development

MVP & Startup App Development

Launch in 3–4 months, not 12–18. Our MVP development service is built for founders and entrepreneurs who need to validate fast without burning runway. We built SWEAT from a PDF workout guide to a $400M exit - we know exactly what investors scrutinise during technical due diligence and what users actually want in v1. Every MVP includes strategy validation, rapid prototyping, user testing, and investor-ready architecture designed to scale. With 78% of Australian startups failing due to premature scaling or building features nobody wants, we focus ruthlessly on core value proposition first. Ideal for pre-seed to Series A founders seeking product-market fit before raising. Post-launch, we provide iteration support as you learn from real users.

Enterprise App Development

Enterprise App Development

Enterprise-grade mobile development from an AWS Advanced Partner with Big 4 audit-ready architecture. We have built apps serving 50M+ users globally, passed technical due diligence for a $400M acquisition, and delivered platforms with medical-grade compliance for ASX-listed companies. Built for corporate innovation teams, government departments, and established businesses requiring bulletproof security, scalability, and integration with legacy systems. Our engineers hold AWS certifications across the stack. We are certified partners with Auth0, Stripe, Shopify, Klaviyo and many more. When your platform serves millions and downtime means front-page news, you need a team that has operated at that scale before. We have.

App rescue modernisation

App Rescue & Modernisation Services

Stop the bleeding. If your app is crashing, haemorrhaging users, or costing a fortune to maintain, we stabilise it fast - typically 50% crash reduction within four weeks. Our rescue service includes emergency triage, performance optimisation, technical debt elimination, and complete rebuilds when necessary. Built for established businesses watching revenue leak through broken technology. Australian companies waste an estimated $4.5 billion annually on failed software projects - much of it recoverable with the right intervention. We have rescued platforms from offshore disasters, inherited codebases with zero documentation, and apps one update away from App Store rejection. Expect 30–60% infrastructure cost savings and a platform that finally works as promised.

AI Powered App Dev

AI-Powered App Development

AI is not the answer to everything. But when you build with experts who understand what to build and why, AI becomes a force multiplier. We develop AI-powered applications with judgment - combining product expertise since 2013, proven engineering standards, and relentless focus on business outcomes over hype. Built for businesses ready to integrate AI into products that users actually pay for, not proof-of-concepts that impress in demos and fail in production. Australian AI adoption is accelerating, but 85% of AI projects never reach production. The difference is knowing where AI creates genuine value versus where it creates expensive distractions. We handle strategy, development, integration, custom model fine-tuning, and production optimisation.

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AI Agents & Automation

AI agents do not just respond to prompts - they autonomously execute multi-step workflows, make decisions at scale, and handle complex processes without human intervention. We build agentic systems that integrate with your existing stack, learn from outcomes, and scale reliably across operations. Built for enterprises and growth-stage businesses drowning in manual processes that cost time and money. Australian businesses spend an average of 15 hours per week on tasks AI agents can handle autonomously. Our agents handle customer service escalations, business process automation, and workflow orchestration with proper guardrails and monitoring. Not chatbots pretending to be intelligent - genuine autonomous systems with safety built in.

App Dev

Cross-Platform (Flutter) App Development

One codebase. Two platforms. 50% cost savings. Our Flutter development delivers native iOS and Android apps simultaneously without compromising performance or platform-specific features. Built for startups and SMEs who need both platforms but cannot justify separate development teams. We built Traininpink (Italy's #1 fitness app) and Train With Cass using Flutter - both achieving 4.8+ star ratings and App Store features. Businesses launching on both platforms save an average of $100K-$200K versus separate native builds. You get faster time to market, easier maintenance, and a single team who owns everything. No finger-pointing between iOS and Android developers when something breaks.

I OS App Development

iOS App Development

Apple Best of Developers. Watch App of the Year. TV App of the Year. We are the iOS development team behind SWEAT (50M+ downloads, $400M exit), Traininpink, and Australia's leading app businesses. Expert native iOS development using Swift and SwiftUI for iPhone, iPad, Apple Watch, and Apple TV. Built for businesses targeting Apple's premium user base - higher spending, higher engagement, and higher expectations. Australian iOS users spend 2.3x more on in-app purchases than Android users. Our team understands Apple's ecosystem deeply, from Human Interface Guidelines to App Store optimisation. Premium apps for a premium audience.

Android App Development

Android App Development

3+ billion Android users globally. Expert native development using Kotlin and Jetpack Compose for phones, tablets, Wear OS, and Android TV. We build apps that perform flawlessly across manufacturers and device types - Samsung, Google, Xiaomi, and beyond. Built for businesses targeting Android's massive reach, particularly in price-conscious markets and enterprise deployments. Android holds 54% market share in Australia and dominates globally. Our team delivers Google Play featured app quality with Material Design 3 implementation, multi-device ecosystem support, and testing across the fragmented Android landscape. Reach the billions, not just the millions.

Web App

Progressive Web App Development

App-like experiences without App Store approval delays or 30% commission. PWAs are installable, offline-capable, and work across iOS, Android, and desktop from a single codebase. 60% lower development cost than separate native apps. Built for SMEs and content businesses who need mobile presence without the overhead of native app development and maintenance. Australian PWA adoption is growing rapidly as businesses seek alternatives to App Store dependency. Instant updates push directly to users, SEO benefits make your app discoverable through search, and you avoid the App Store review lottery. Not right for everything - but transformative for the right use case.

Web Dev

Website Design & Development

High-performance websites that rank, convert, and scale. SEO-optimised from day one, mobile-responsive across all devices, and built on platforms you can actually manage yourself. Built for SMEs and established businesses tired of websites that look pretty but generate zero leads. We work with Shopify for e-commerce, Webflow and Framer for marketing sites, and headless CMS for complex requirements. Australian businesses lose an estimated $2.8 billion annually to poor website performance and mobile experience. Your website should be your hardest-working salesperson, not a digital brochure nobody reads. Includes performance optimisation, analytics integration, and ongoing support.

UX

App Design & UX/UI Services

Apple recognised our design work with Best App of the Year. Our apps average 4.8–4.9 star ratings because users genuinely enjoy using them. We provide end-to-end app design from user research and wireframing through to visual UI design and usability testing. Built for businesses who understand that design is not decoration - it is the difference between an app users love and one they delete after three sessions. Australian app users are ruthless: 25% of apps are used once and never opened again. Our design process follows iOS and Android platform guidelines whilst building scalable design systems for ongoing product development. Beautiful apps that actually work.

Cloud Services

Cloud Infrastructure & DevOps Services

99.99% uptime is not a marketing claim - it is our SLA. As an AWS Advanced Consulting Partner, we architect cloud infrastructure and DevOps pipelines for mobile app backends serving millions of users. Built for businesses whose apps have outgrown basic hosting or whose current infrastructure costs are bleeding the budget. Our infrastructure supports 50M+ users globally with auto-scaling for traffic spikes, 24/7 monitoring, and incident response. Australian app businesses overspend on cloud infrastructure by 30–40% on average due to poor architecture. We right-size your setup, implement CI/CD pipelines, and ensure your backend scales with your success rather than collapsing under it.

Data Analysis

Data Analytics & Insights

Stop guessing, start knowing. We transform raw data into strategic decisions through real-time dashboards, predictive analytics, and business intelligence that actually drives ROI - not just pretty charts nobody uses. Built for established businesses and enterprises drowning in data but starving for insights. Australian businesses cite data-driven decision making as a top priority, yet 67% admit they do not trust their current reporting. Our solutions include custom dashboards, data visualisation, predictive analytics, real-time performance monitoring, and data warehouse architecture. You will finally understand what is working, what is not, and where to invest next.

Generative AI LLM Solutions

Generative AI & LLM Solutions

Generative AI is no longer experimental. But 80% of LLM projects fail in production because teams chase capabilities without solving real problems. We build generative AI solutions with judgment - identifying where LLMs create genuine business value, then architecting systems that work reliably at scale with proper safeguards. Built for businesses ready to move beyond ChatGPT wrappers into production-grade AI. Our solutions include RAG systems, LLM integration, custom fine-tuning, prompt engineering, hallucination prevention, and knowledge base intelligence. Australian enterprises are investing heavily in generative AI, but most lack the expertise to deploy safely. We bridge that gap between exciting demos and reliable production systems.

AI MVP Rapid Prototyping

AI MVP & Rapid Prototyping

Build AI products faster without compromising judgment. We validate AI ideas with lean MVPs that prove value before you scale to production. From rapid prototyping to market-ready applications - with the rigour to know the difference between vibe coding and production. Built for founders and innovation teams exploring AI opportunities who need to test hypotheses fast. Australian venture investment in AI startups has tripled since 2022, but investors increasingly demand working prototypes over pitch decks. Our AI MVPs include feasibility assessments, proof of concept development, and clear pathways to production. Validate before you invest.

Service Delivery Principles

At PixelForce, our service delivery principles shape every project we undertake. We believe that great partnerships are built on trust, transparency, and a shared commitment to success. Our approach prioritises clear communication, flexible solutions, and a deep understanding of our clients' goals. We strive to deliver not only on our promises but to exceed expectations, adding value in meaningful ways that support your business’s broader objectives. From honest commitments and adaptive project management to a steadfast focus on ethics and confidentiality, we’re dedicated to ensuring that each client experience is as valuable as it is successful.

Honest Commitments

Promise what we excel at, setting realistic expectations based on our expertise and always aiming to deliver more value than anticipated.

Customer Needs First

Prioritising the discovery and understanding of client needs to tailor services that provide the most value.

Always Delivery Value Outside The Service

Looking for opportunities to add value beyond the agreed scope, such as offering insights or making connections that benefit the client’s broader business goals.

Transparency and Communication

Maintaining open, honest communication throughout the project lifecycle to build trust and ensure alignment.

Flexibility and Adaptability

Responding to changes in project scope, market conditions, or client needs with agility.

Continuous Improvement

Leveraging feedback loops, data analysis, and industry trends to refine and enhance service offerings.

Ethical Standards and Confidentiality

Upholding the highest ethical standards in all dealings, ensuring client data and proprietary information are protected.

See our Proven Tech Stack arrow right

Capabilities
& Expertise

Our team is fully accredited, certified, and specialised across the entire spectrum of tech development. We handle everything in-house, from initial app design & development through to the final stages of QA & release, ensuring quality and consistency at every step.

Platforms

We tailor technology solutions to operate seamlessly across the most widely-used platforms in the world.

Web
Android
Apple
Apple iOS
Apple Tv
Apple Watch

Design

Crafting user-centered designs & products using industry-leading tools to ensure intuitive and aesthetic user experiences.

Miro
Octopus.Do
Lucidchart
Useberry
Figma
Adobe
Adobe Creative Cloud

Tech Stack

Our meticulously curated tech stack enables us to build exceptional web and app-based solutions that meet diverse client needs.

Swift
Kotlin
Flutter
Laravel
WordPress
React
Firebase
NodeJS
Rails

Tools

Utilising top-tier project management and development tools to streamline workflows and enhance collaboration.

Microsoft 365
Google Icon
Atlassian Jira
Atlassian Jira Product Discovery
Atlassian Confluence
Atlassian Bitbucket
Atlassian Trello
Asana
Google Data Studio
Looker Studio

Partners

We are proud to be a certified partner of some of the world’s leading technology providers, enhancing our service offerings with reputable platforms.

Hubspot
AWS
App Store
Google Play
Shopify
PayPal
Stripe
Klaviyo

Frequently Asked Questions

App development pricing in Australia ranges from AUD 80,000 for a simple MVP to AUD 300,000+ for an enterprise-grade platform. At PixelForce, our pricing bands are: MVP (AUD 80,000–150,000), production app (AUD 150,000–250,000), enterprise platform (AUD 250,000+). All projects are fixed-price by milestone, not hourly.

A validated MVP launches in 3–4 months. A production-grade app launches in 4–6 months. Enterprise platforms launch in 6–12 months. SWEAT, the world's number-one fitness app at acquisition, was built in 4 months as an MVP and scaled from there.

We build native iOS (Swift, SwiftUI), native Android (Kotlin, Jetpack Compose), and cross-platform (Flutter) — whichever fits the brief. For most founders we recommend Flutter for the first launch to save 40% on cost while keeping native performance, then port to native if scale or platform-specific features demand it.

Our design and engineering teams are 100% in-house. No outsourcing. Every project is led by a senior product engineer. We carry AWS Advanced Tier Partner status (one of only two in South Australia), Apple Best of Developers awards, and been shipping tech products since 2013.

Yes. We have rescued 15+ apps in the past three years, including Train With Cass (3.8 to 4.6 stars in one release cycle) and Move With Us (60% crash reduction). The first step is a fixed-fee technical audit before any rebuild commitment.

Yes. We sign mutual NDAs before any discovery meeting. All IPs are owned by the client from day one. We are Big 4 audit-ready (passed tech due diligence for SWEAT's $400M acquisition and multiple rounds of capital raising and investor due diligence).

Fitness, health, and wellness are our deepest verticals — SWEAT, , Move With Us, Train With Cass, Traininpink, Revia, Fitstop, NKO Club. We also build heavily in marketplaces, fintech, and AI-powered consumer apps.

Yes. Post-launch maintenance is offered on retainer (typically AUD 4,000–20,000+ per month depending on app complexity). Most clients stay with us for 5+ years. Our average client tenure is 7 years.

Australia, Adelaide head office (since 2013). We work with clients across Australia, the US, the UK, and parts of Europe. All work is delivered from our in-house team.

Book a free consultation through our contact page. We respond within one business day. Quotes are fixed-price by milestone and delivered within five business days of brief alignment.

Book a free consultation