The PixelForce Launchpad 2.0

Back by demand: $150,000 in tech foundations for your start-up, built on the same foundations that took SWEAT to $400M. Ten Australian businesses selected. You own everything.

  • $150,000 in tech foundations per business
  • No lock-in contracts and zero equity taken
  • You own 100% of everything built
  • Only 10 Australian businesses selected
Apply now Round 2 now open - limited spots
$1.5MTotal programme investment
10Australian businesses selected
$150kEnterprise foundation value per business
99.99%Uptime guarantee*

* Subject to Service Agreement.

Backed by the co-founder of SWEAT

Tobi Pearce Tobi PearceCo-Founder of SWEAT ($400M exit) & Investor
“PixelForce was there from day one, helping turn a simple idea into a global product. Their expertise, belief in the vision, and ability to deliver at scale were instrumental in SWEAT's success.”

Is this for you? Read the scenario that matches your situation

I am building my first platform

You have validated demand and capital, but need enterprise-grade foundations without enterprise timelines or costs.

My current platform is failing

Crashes, slow delivery, or technical debt are costing you revenue and you need immediate stabilisation and rebuild.

I am leading a corporate tech project

You have board visibility, approved budget, and need enterprise reliability delivered at startup speed.

I need to scale my personal brand

You have 10k+ engaged followers but are still trading time for money and need technology to scale.

10 spots available - rolling selection, first qualified wins

Trusted by businesses at every stage

“We were overwhelmed with the interest in the programme, so we have come back to do it again. It has become harder than ever to start a business in Australia - and this is our answer.” - Tobi Pearce

RAA
SWEAT
One Playground
CSB
BHP
Jones Radiology
EzLicence
Move With Us
Government of South Australia
University of South Australia
The University of Adelaide
and many more …

Your $150,000 enterprise foundation package

How it works: Tobi Pearce subsidises your PixelForce invoices. PixelForce gets paid at full rate. You pay less. You own 100% of everything built - the code, the platform, any future exit. No lock-in contracts. Zero equity taken. This is NOT an investment deal. It is a pure value-add grant.

PixelForce Framework Architecture

MVP-ready foundation reducing development time by 50%* with proven, stable architecture optimised for scalable applications.

Industry-Optimised UX/UI Design

Conversion-tested onboarding flows, paywall sequences, and design systems proven to reduce drop-off rates by 30-50%*.

Enterprise Backend Infrastructure

Scalable cloud architecture, Auth0 identity management, enterprise-grade tech stack, and 99.99% uptime foundation subject to service level commitments in your Service Agreement.

Complete Admin Portal & Data Insights

Secured admin portal with CMS and CRM capabilities reducing admin workload by 50%*, along with a data analytics dashboard.

Launch-Ready Integration & Support

Payment processing, video hosting, email/push readiness, app submission management, software warranty, and post-launch support.

* Based on results from prior client engagements - results may vary.

How the partnership works

This is a long-term technology partnership, not a one-off build.

  1. 1
    4-6 weeks

    Scoping & Design

    Strategic business analysis, technical scoping workshop, complete platform design.

    • Indicative grant: ~$14,000 of $150k
  2. 2
    12-16 weeks

    Development & QA

    Full platform build, quality assurance, launch preparation.

    • Indicative grant: ~$100,000 of $150k
  3. 3
    12 months

    Post-Launch Retainer

    Ongoing optimisation, feature development, technical support.

    • Indicative grant: ~$36,000 of $150k ($3k per month discount)
    • Growth retainer from $10k+ per month - you pay from $7k+ per month net depending on scope

Indicative example - actual grant allocation per phase is confirmed in your Proposal and always totals $150,000.

Your total investment: Varies by project scope and complexity. Minimum client investment across all phases: from $100,000 + GST (after grant applied). Typical engagements range from $150,000 to $400,000+ GST depending on scope and features. The Launchpad grant reduces your payable amount at each stage.

Tobi's $150k grant reduces your cost by 40-50% across all phases - while you retain 100% ownership.

Round 2 now open - only 10 Australian businesses selected

Frequently asked questions

No. Tobi and PixelForce take zero equity. You own 100% of the platform you build - the code, the product, and any future exit. Here is how it works: Tobi subsidises your PixelForce invoices. PixelForce gets paid at full rate. You pay less. Everything you build is yours - no lock-in contracts, no stake, and no ongoing obligation to us beyond the engagement itself. This is a pure value-add offer.
The offer is the same - $1.5 million across ten of Australia's most ambitious founders, with $150,000 in tech foundations for each business. Round one was overwhelmed with interest, so we have come back to do it again. As with round one, there are no lock-in contracts and no equity taken. This is a pure value-add offer to you on your business journey.
Reaching a live MVP typically requires a total investment of $150,000 to $400,000+ depending on platform scope and complexity, with an ongoing Post-Launch Retainer beyond that. The Launchpad grant is applied across all phases, reducing what you pay at each stage. We are upfront about this - we want applicants who are prepared for the full journey, not just the first step.
Yes. The $150,000 is Tobi's contribution and sits on top of your investment as your platform foundation. Your development investment funds the custom build on top of those foundations.
Selected businesses progress through three phases: Scoping and Design (4-6 weeks), Development (12-16 weeks), and a Post-Launch Retainer (12 months). Applicants should be prepared to commit to the full partnership journey, not just the first phase. This is how great platforms are built.
Applications are assessed on a rolling basis across four criteria: market opportunity (30%), team capability (25%), technical-business fit (25%), and commitment level (20%). Qualified applicants are invited to a discovery call within 5 business days. Successful applicants are notified shortly after.
Grant Approval is a separate step and is not automatic upon selection. Once PixelForce has worked with you to develop a Proposal and locked in your Engagement, we present the business case to Tobi for his approval. You will receive written confirmation of grant status within 5 business days of that submission.
PixelForce builds across fitness and wellness, health tech, prop tech, eCommerce, marketplaces, MedTech, AI-tech, content delivery, SaaS, and more. Campaign #1 had the strongest conversion in wellness and fitness. If you have a strong business case and committed capital, apply regardless of industry.

Is The PixelForce Launchpad right for you?

This programme is for you if:

  • You have minimum $100,000 + GST committed for development investment
  • You are an Australian registered business with validated market opportunity
  • You need strategic technology partners, not just code vendors
  • You are ready to move within 30 days, not "just exploring"
  • You understand this is a long-term partnership from Scoping & Design through Post-Launch
  • You are committed to building properly, not "build and forget"

This is NOT for you if:

  • You are an "ideas person" without capital or validation
  • You expect enterprise quality under $100k total investment
  • You need delivery in 4 weeks with unrealistic scope
  • You are not willing to invest in proper scoping and design
  • You want a one-off build engagement, not a technology partnership

Apply for The PixelForce Launchpad

Join Australia's most ambitious founders in building technology that scales globally. We review every application within 5 business days.

By submitting, you agree to our terms & conditions.

What happens next

  • Application reviewed within 5 business days
  • Qualified applicants invited to a discovery call
  • Selected businesses notified within 10 days
  • Only 10 Australian businesses will be selected - limited spots
  • Not sure if you qualify? Email contact@pixelforce.com
Apply now Limited spots - only 10 selected