The PixelForce
Launchpad 2.0
Build on the same foundations that took SWEAT to $400M - at a fraction of the cost.
Ten Australian businesses selected. Zero equity taken. You own everything.
PixelForce was there from day one, helping turn a simple idea into a global product. Their expertise, belief in the vision, and ability to deliver at scale were instrumental in SWEAT's success.
Tobi Pearce, Co-Founder of SWEAT ($400M exit) & InvestorIs this for you? Read the scenario
that matches your situation:
I am building my first platform
You have validated demand and capital, but need enterprise-grade foundations without enterprise timelines or costs.
My current platform is failing
Crashes, slow delivery, or technical debt are costing you revenue and you need immediate stabilisation and rebuild.
I am leading a corporate tech project
You have board visibility, approved budget, and need enterprise reliability delivered at startup speed.
I need to scale my personal brand
You have 10k+ engaged followers but are still trading time for money and need technology to scale.
See yourself in one of these?
Apply Now → 10 spots available - rolling selection, first qualified winsInvestment
Selected
Value Per Business
(Subject to Service Agreement)
Trusted by businesses at every stage
"The Launchpad is back: After strong demand from Australian businesses seeking proven technology partnerships, applications have reopened for a limited time."
Your $150,000
Enterprise
Foundation Package
How it works: Tobi Pearce subsidises your PixelForce invoices. PixelForce gets paid at full rate. You pay less. You own 100% of everything built - the code, the platform, any future exit.
Zero equity taken. This is NOT an investment deal. It is a grant.
PixelForce Framework Architecture
MVP-ready foundation reducing development time by 50%* with proven, stable architecture optimised for scalable applications.
Industry-Optimised UX/UI Design
Conversion-tested onboarding flows, paywall sequences, and design systems proven to reduce drop-off rates by 30–50%*.
Enterprise Backend Infrastructure
Scalable cloud architecture, Auth0 identity management, enterprise-grade tech stack, and 99.99% uptime foundation subject to service level commitments in your Service Agreement.
Complete Admin Portal & Data Insights
Secured admin portal with CMS and CRM capabilities reducing admin workload by 50%*, along with a data analytics dashboard.
Launch-Ready Integration & Support
Payment processing, video hosting, email/push readiness, app submission management, software warranty, and post-launch support.
* Based on results from prior client engagements ‐ results may vary.
How The Partnership Works
This is a long-term technology partnership, not a one-off build.
Scoping & Design
Strategic business analysis, technical scoping workshop, complete platform design.
Indicative grant: ~$14,000 of $150kDevelopment & QA
Full platform build, quality assurance, launch preparation.
Indicative grant: ~$100,000 of $150kPost-Launch Retainer
Ongoing optimisation, feature development, technical support.
Indicative grant: ~$36,000 of $150k ($3k/mth discount) Growth retainer from $10k+ per month ‐ you pay from $7k+ per month net depending on scopeIndicative example ‐ actual grant allocation per phase is confirmed in your Proposal and always totals $150,000.
Your total investment: Varies by project scope and complexity. Minimum client investment across all phases: from $100,000 + GST (after grant applied). Typical engagements range from $150,000 to $400,000+ GST depending on scope and features. The Launchpad grant reduces your payable amount at each stage.
Tobi's $150k grant reduces your cost by 40–50% across all phases - while you retain 100% ownership.
Frequently Asked Questions
Does Tobi Pearce or PixelForce take equity or ownership in my business or platform?
No. Tobi and PixelForce take zero equity. You own 100% of the platform you build - the code, the product, and any future exit.
Here is how it works: Tobi subsidises your PixelForce invoices. PixelForce gets paid at full rate. You pay less. Everything you build is yours - no strings, no stake, no ongoing obligation to us beyond the engagement itself.
How much does it cost in total to reach a live product?
Reaching a live MVP typically requires a total investment of $150,000 to $400,000+ depending on platform scope and complexity, with an ongoing Post-Launch Retainer beyond that.
The Launchpad grant is applied across all phases, reducing what you pay at each stage. We are upfront about this - we want applicants who are prepared for the full journey, not just the first step.
Is the $100,000 minimum in addition to the $150,000 grant?
Yes. The $150,000 is Tobi's contribution and sits on top of your investment as your platform foundation. Your development investment funds the custom build on top of those foundations.
What does the full engagement look like?
Selected businesses progress through three phases: Scoping and Design (4–6 weeks), Development (12–16 weeks), and a Post-Launch Retainer (12 months). Applicants should be prepared to commit to the full partnership journey, not just the first phase. This is how great platforms are built.
How are businesses selected?
Applications are assessed on a rolling basis across four criteria: market opportunity (30%), team capability (25%), technical-business fit (25%), and commitment level (20%). Qualified applicants are invited to a discovery call within 5 business days. Successful applicants are notified shortly after.
When is the grant confirmed?
Grant Approval is a separate step and is not automatic upon selection. Once PixelForce has worked with you to develop a Proposal and locked in your Engagement, we present the business case to Tobi for his approval. You will receive written confirmation of grant status within 5 business days of that submission.
What sectors do you work with?
PixelForce builds across fitness and wellness, health tech, prop tech, eCommerce, marketplaces, MedTech, AI-tech, content delivery, SaaS, and more. Campaign #1 had the strongest conversion in wellness and fitness. If you have a strong business case and committed capital, apply regardless of industry.
Is The PixelForce Launchpad
Right For You?
- You have minimum $100,000 + GST committed for development investment
- You are an Australian registered business with validated market opportunity
- You need strategic technology partners, not just code vendors
- You are ready to move within 30 days, not "just exploring"
- You understand this is a long-term partnership from Scoping & Design through Post-Launch
- You are committed to building properly, not "build and forget"
- You are an "ideas person" without capital or validation
- You expect enterprise quality under $100k total investment
- You need delivery in 4 weeks with unrealistic scope
- You are not willing to invest in proper scoping and design
- You want a one-off build engagement, not a technology partnership
Apply for The PixelForce Launchpad
Join Australia's most ambitious founders in building technology that scales globally.
By submitting, you agree to our terms & conditions. We review every application within 5 business days.