Industry-specific app development built for your sector.

A fitness app lives or dies on retention. A healthcare app must clear compliance. A marketplace needs liquidity on both sides. We build apps around the way your sector actually works - not a generic template with your logo on it. Choose your industry below, or book a free consultation to talk through yours.

  • Built category leaders in fitness and marketplaces
  • Compliance-ready for healthcare and fintech
  • Two-sided marketplaces, payments and trust
  • 100% in-house · Adelaide HQ since 2013

Industries we build apps for.

Choose your sector to see how we approach industry-specific app development for it. Our deepest verticals are fitness, health and wellness, and marketplaces, but the patterns travel - what changes from sector to sector is the user psychology, the compliance, and the revenue model.

What changes when you build for your sector.

The engineering building blocks repeat across industries. What changes is what the app has to get right - and getting that wrong is what sinks sector apps. These are the four patterns we scope for most often.

Regulated sectors

Healthcare and fintech apps carry compliance and security scope that consumer apps do not - HIPAA-conscious data handling, encryption, audit-ready architecture, and integration with clinical or banking systems. We define that scope carefully in Phase 1 so the foundations are right before any build.

  • HIPAA-conscious, clinical-grade data handling
  • Encryption and audit-ready architecture
  • EHR and banking-system integration
  • Compliance scoped before development

Two-sided marketplaces

A marketplace needs supply and demand at once, plus payments, payouts, ratings, scheduling and trust. Get liquidity wrong and the whole model stalls, so we design for both sides of the market from day one - on platforms that have gone on to facilitate $100M+ in bookings.

  • Supply and demand onboarding
  • Payments, payouts and escrow flows
  • Ratings, reviews and trust systems
  • Designed for liquidity from day one

Subscription and retention

Fitness, wellness and education apps live on retention, not downloads. The mechanics that bring people back - streaks, progress, community, content cadence - are the product, not a feature. We design the retention loop, then build it, the way the category-leading subscription apps in our portfolio do.

  • Retention loops and habit design
  • Progress, streaks and community
  • Content cadence and personalisation
  • Churn, LTV and trial-to-paid modelling

Trust and safety

Social, dating and community apps need engagement and safety in equal measure. Matching and feeds drive growth; moderation, reporting and safety tooling keep the community healthy and advertisers comfortable as you scale. Both have to be designed in, not bolted on later.

  • Matching algorithms and engagement feeds
  • Real-time messaging
  • Moderation and reporting tools
  • Safety built in, not bolted on

Marketplace app development that owns its category.

PixelForce built EzLicence into Australia's number-one driver-education marketplace - $100M+ in facilitated bookings, 250K+ lesson hours a year, and 8,000+ five-star Google reviews. A two-sided platform connecting learner drivers with instructors needs liquidity on both sides, payments and payouts, scheduling, ratings, and trust and safety systems that scale. That is the difference between generic app development and industry-specific app development: we had already solved the hard marketplace problems before we started. Whatever your sector, you get a team that has shipped a category leader in it - or one very much like it.

EzLicence marketplace app screen built by PixelForce EzLicence booking flow built by PixelForce
Built by PixelForce $100M+ in facilitated bookings · #1 in Australia

Verticals we also build for.

The eight sectors above are where we have shipped most, but the product and engineering patterns travel - across finance, property, logistics, the public sector and more. If your industry is not listed, the question we ask is the same: what makes it different, and what does the app have to get right?

Finance & professional

  • Fintech and payments
  • Insurtech and claims
  • Wealthtech and investing
  • Legal and regtech
  • Accounting and professional services

Property, mobility & field

  • Proptech and real estate
  • Construction and field services
  • Logistics, delivery and supply chain
  • Automotive and mobility
  • Agtech and farming

Consumer & creator

  • Coaching and creator businesses
  • Travel and tourism
  • Food, hospitality and events
  • Sports and entertainment
  • Beauty and personal care

Enterprise & public

  • Enterprise and B2B SaaS
  • Manufacturing and IoT
  • Energy and utilities
  • Government and public sector
  • Aged care, disability and NDIS

Industry-specific app development questions.

Common questions from founders and businesses planning an app for their sector - what industry-specific app development means, which industries we build for, costs and timelines, healthcare compliance, marketplaces, fintech, and how to get started. The answers below come from more than a decade and 100+ products shipped.

Industry-specific app development means building an app around the way a particular sector actually works, rather than applying a generic template. A fitness app lives or dies on retention and wearable integration; a healthcare app must handle clinical compliance and patient data; a marketplace needs two-sided liquidity, payments and trust. We bring patterns proven in your sector - across fitness, healthcare, marketplaces, fintech, retail and eCommerce, social, wellness, education and enterprise - so the app fits the business model, the users and the regulations from day one.

Our deepest verticals are fitness, health and wellness, and marketplaces - SWEAT, Traininpink, Move With Us, Train With Cass, Fitstop and EzLicence among them. Beyond those, we build across fintech and payments, insurtech, wealthtech, healthcare and medtech, telehealth, retail and eCommerce, social and dating, education and eLearning, fashion and beauty, travel and tourism, food and hospitality, proptech and real estate, construction and field services, logistics and delivery, automotive and mobility, agtech, sports and entertainment, coaching and creator platforms, energy and utilities, manufacturing and IoT, government and public sector, aged care and NDIS, and enterprise B2B SaaS. The engineering building blocks repeat across sectors; what changes is the user psychology, the compliance, the retention model and the revenue model - which is exactly what industry-specific app development gets right.

Cost is driven by scope, not by sector. Every project starts with Phase 1 - Scoping and Design, typically $35,000 to $65,000, which produces the business requirements, UX/UI design, product requirements and a fixed-cost Statement of Work. Development is then typically $100,000 to $350,000 depending on whether you are building web, mobile, or a multi-sided platform. Regulated sectors such as healthcare and fintech can sit higher because compliance and security add scope. We never issue a development quote without a completed scope.

Yes. We build healthcare and medical apps with the compliance and security the sector demands - HIPAA considerations for US apps, clinical-grade data handling, EHR integration, and patient engagement features such as telemedicine and practice management. Our enterprise-grade, audit-ready architecture has passed Big 4 technical due diligence, and your data stays on your own cloud account. The exact compliance scope is defined in Phase 1 - Scoping and Design.

Yes - marketplaces are one of our deepest specialisms. We have built two-sided platforms that have facilitated $100M+ in bookings, including Australia's number-one driver-education marketplace. We handle the hard parts of two-sided platforms: supply and demand onboarding, payments and payouts, ratings and reviews, booking and scheduling, vendor management, and the trust and safety systems that keep a marketplace healthy as it scales.

Yes. We build fintech and finance apps with the security, reliability and compliance the sector requires - secure authentication, encrypted data handling, payment and transaction flows, and integration with banking and payment providers. Because fintech carries regulatory and security scope, we define it carefully in Phase 1 - Scoping and Design before any build, so the architecture is right from the start.

A validated MVP typically launches in three to four months, a production-grade app in four to six months, and larger or regulated platforms in six to twelve months. The fastest path is usually an MVP in about four months that then scales on solid foundations. The exact timeline depends on your sector and scope, and is locked in Phase 1.

Book a free consultation through our contact page. We sign an NDA, learn how your industry works, and give you a one-three-one recommendation: one view of the problem, three options with their trade-offs across budget, timeline and scope, and one recommendation. Phase 1 - Scoping and Design then turns the chosen direction into a development-ready blueprint and a fixed-cost Statement of Work. We respond within one business day.

Your industry. Your app.

Tell us about your sector and what you are trying to build. In a free consultation we sign an NDA, learn how your industry actually works, and give you one clear recommendation across budget, timeline and scope - even if that recommendation is not to build yet. No pressure, and no quote without a proper scope. You will leave knowing what your app would cost and how long it would take.

  • Deep verticals: fitness, health, marketplaces
  • 100% in-house · Adelaide HQ since 2013
  • 100+ products and $1.5B+ client revenue
  • Free consultation · NDA on request