Your Tech Partner
Award-Winning App Development Company
About PixelForce - The app development company behind 200+ successful businesses.
Building more than apps.
Building business success.
PixelForce is Australia's leading app development company, trusted by ambitious entrepreneurs and forward-thinking enterprises to transform bold ideas into profitable digital businesses. Our expert app developers have created 200+ successful applications that have generated over $1.5 billion in combined revenue for our clients.
We don't just code - we architect business success through technology that scales, performs, and drives measurable results.
Why
Choose
PixelForce
as Your App Developer?
Enterprise-Grade Results at Startup Speed.
As an app development company serving diverse industries from fitness and healthcare to enterprise and education, we've cracked the code on delivering premium quality without premium timelines or enterprise budgets.
Our Track Record Speaks Volumes
- 200+ successful apps launched across 15+ industries
- $1.5B+ in combined client revenue generated
- 98.2% client satisfaction rate with 7+ year average partnerships
- 90% of growth from client referrals and word-of-mouth
- 99.99% application uptime with industry-leading performance
- 30+ global awards including Apple's Watch App of the Year
Industries We Transform
From startups to enterprises, we build apps that matter:
- Fitness & Wellness (SWEAT, Traininpink, Move With Us)
- Two-Party Marketplace (EzLicence, designerex)
- Education & Learning (Universities, Training Platforms)
- Healthcare & Medical (Patient Management, Telehealth)
- Enterprise & Corporate (BHP, Jones Radiology)
- Fintech & Business (Trading platforms, Business tools)
- Government & Public Sector (Australian Energy Regulator, Adelaide City Council)
The Man Who Built a $400M Fitness Empire Now Backs PixelForce
In July 2025, Tobi Pearce - co-founder of the global fitness phenomenon SWEAT - made a strategic investment in PixelForce, formalising a decade-long partnership that began when we helped transform his vision into the world's #1 female fitness app.
Tobi's Extraordinary Journey
- Co-founded SWEAT which grew to 50+ million users across 142 countries
- Generated $100M+ annual revenue before a successful $400M exit
- CEO of EzLicence, facilitating $100M+ in driving instructor bookings internationally
- Active investor in 25+ businesses, passionate about fostering Australia's tech ecosystem
Why Tobi Chose to Invest in PixelForce
"PixelForce was there from day one, helping turn a simple idea into a global product. Their expertise, belief in the vision, and ability to deliver at scale were instrumental in SWEAT's success. Hinney and his team have been trusted allies from the beginning, and this partnership feels like a natural evolution. Together, we're backing the next wave of Australian tech talent."
What This Means for You
When you choose PixelForce, you're not just getting an app development company - you're accessing the strategic insights and proven methodologies that built one of Australia's most successful tech exports. Tobi's involvement brings world-class entrepreneurial expertise to every project we undertake.
From University Project to $1.5B in Client Success
Hinney Lo didn't just start an app development company—he built a technology powerhouse that's transformed how ambitious businesses approach digital innovation.
Hinney's Remarkable Story
- Forbes Australia Featured
- CEO of the Year
- Australia Young Entrepreneur of the Year
- 40 Under 40
- Founded PixelForce in 2013 from a university final year project, seeing the potential for something extraordinary
- Grew from 2 founders to 60+ person team spanning Australia and international markets
- Personally conducts 50+ strategy consultations monthly, ensuring every client gets CEO-level attention
- Led development of 200+ apps that have generated over $1.5 billion in combined client revenue
- Established long-term partnerships averaging 7+ years, with 90% of growth from referrals
Hinney's Philosophy
"Most people want to build apps. We help you build profitable businesses that happen to use apps. After 12 years, I've learned that success isn't about the latest technology - it's about understanding your business model and building systems that scale with your ambition."
Our Story
From Adelaide Startup to Global App Development Leader. 12 Years of Turning Bold Ideas Into Business Success.
- 2013: The Beginning PixelForce started when Hinney Lo and Ben Zhang recognised that ambitious entrepreneurs needed more than just code — they needed strategic technology partners who understood business, not just programming.
- 2015-2018: Proving Our Method We refined our approach working with early clients like Kayla Itsines and Tobi Pearce, learning that successful apps require more than beautiful interfaces — they need bulletproof business systems that scale.
- 2019-2022: Scaling Excellence As SWEAT exploded globally, we proved our methodology could handle millions of users and enterprise-grade requirements. We expanded beyond fitness into healthcare, education, enterprise, and government sectors.
- 2022: Strategic Growth We acquired Svelte Studios, adding world-class brand strategy and marketing expertise to our app development capabilities, creating a true full-service digital transformation partner.
- 2025: The Tobi Partnership Tobi Pearce's strategic investment validates our decade of excellence and positions us for aggressive international expansion while maintaining our commitment to Australian innovation.
Trusted Partnerships
We have worked with a diverse range of clients, from startups to industry leaders, across various industries. Our commitment to quality and innovation has helped us build long-term tech partnerships.
Our 100% In-House Team
Tobi Pearce
Hinney Lo
Ben Zhang
Marcus Clements
Frank Violi
Mark Boros
Cher Little
Venus Chan
Jack Walsh
Nicola Day
Robby Ortloff
Sean Liang
Justin Li
Scott Guo
Eric Zhao
Jaydon Shi
Lex Tang
Michael Jia
Udara Abeythilake
Eric Lin
Finch Wei
Nick Bian
Ning Wang
Alfred Chen
Howard Chen
Jeff Qiu
John Liu
Jason Ma
Evie Huynh
Jessica Dai
Our Vision
To be the most trusted tech partner for ambitious businesses worldwide.
Our Mission
To deliver insight & technology driven solutions that enable business success.
Our Purpose
To transform business insights into technology that works and performs.
Our Values
Our values shape who we are and how we work. They're not just words - they're the standards that drive our success and ensure every team member delivers excellence.
Insight & Technology Driven
We harness the power of data insights and technical expertise to create meaningful impact. Every decision, from design to development, is backed by deep understanding and proven methodologies. We're not just building technology - we're driving business outcomes that matter.
True Partnership
Success is a journey we take together. We forge deep connections with our clients and teammates, understanding that the best solutions come from genuine collaboration. Our 'count-on-me' mentality means we're always there when it counts, rising together to meet any challenge.
Purposeful Delivery
We believe in smart execution that balances speed with quality. Every line of code, every design decision, and every client interaction is measured against its commercial impact. We're not just completing tasks - we're delivering value that drives business growth.
Performance-Led Mindset
Excellence isn't just expected - it's measured and delivered. We thrive on achieving outstanding results while fostering a positive team culture. Our success is built on clear accountability, strong engagement, and a commitment to continuous improvement.
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