PXF is your tech partner

Why
Choose
PixelForce?

Building more than apps. Building Success.

At PixelForce, we do more than develop apps; we forge lasting partnerships. We're proud that 90% of our business comes from referrals, a testament to the trust our clients place in us.

Proven Expertise and Exceptional Value

We offer premium value, drawing on over a decade of industry leadership and a development budget over $50 million. Our experience accelerates your success with tried-and-tested strategies and cutting-edge technologies.

Reliability and Performance

Our apps are ultra-reliable with a 99.99% uptime rate, and we ensure you retain 100% IP ownership.

Cost-Efficiency Beyond Initial Savings

Choosing PixelForce means getting at least 30% more value for the same or lower cost. Opting for the cheapest tech partner might seem appealing but can lead to higher costs over time through technical debt and potential brand risks. We focus on building a robust foundation to prevent these issues, ensuring your project is both efficient and stable for the long term.

Our Vision

Your roadmap to success
Our vision is to become the go-to tech partner for businesses and entrepreneurs globally, helping them realise their full potential.

Our Mission

Where art meets functionality
Our mission is simple yet impactful; we don’t just build great apps; we build successful businesses.

Our Purpose

Apps that make a difference
Our purpose is to create game-changing technology that builds successful businesses.

Our Story

Founded in 2013 by Hinney Lo and Ben Zhang, PixelForce started as a dynamic duo and has grown into a powerhouse with over 50 in-house experts.

In 2011, our CEO Hinney Lo transformed his final year university project into PixelForce, initially a boutique studio specialising in graphic design and website development. In 2013, seeing its potential, Hinney and his friend, now CTO and business partner, Ben Zhang, officially founded PixelForce. Combining Hinney’s product design passion with Ben’s software engineering expertise, they laid a robust foundation for what would become a leading tech company.

Starting in Adelaide, PixelForce quickly broadened its reach, attracting high-profile clients such as Kayla Itsines, Tobi Pearce, and the SWEAT app.

In 2022, we expanded further by acquiring Svelte Studios, a renowned Adelaide creative agency known for its unique expertise in brand strategy, marketing, and tech solutions. This acquisition has not only expanded our service offerings but also deepened our commitment to creating digital experiences that resonate with users and drive business success.

Our journey over the past decade has earned us multiple awards and a reputation as a trusted leader in web and mobile design and development.

Trusted Partnerships

We have worked with a diverse range of clients, from startups to industry leaders, across various industries. Our commitment to quality and innovation has helped us build long-term tech partnerships.

Our Values

Our values are deeply embedded in our culture. They guide our interactions and drive our commitment to excellence, ensuring every team member thrives and enjoys a balanced life.

We are a collaborative force

The saying "If you want to go fast, go alone; if you want to go far, go together" guides us. With a "count-on-me" mentality, no task is too small. We rise by lifting others, knowing that fostering individual success is key to our business success.

We think big and aim high

What gets us out of bed? The drive to aim higher and explore wider. We're hungry for success at every level and understand that falling behind is not an option.

We work smarter, not harder

Efficiency isn't just about clocking hours; it's about making those hours count. We focus on what really matters, adopting the best processes and continually improving every step of the way. We do the right thing, even when no one is watching.

We do the right thing, even when no one is watching

Integrity isn't situational for us. We lead with empathy and honesty, aligning our actions with our words. We strive for win-win outcomes, building trust with everyone we interact with.