PXF is your tech partner

Why
Choose
PixelForce?

Building More Than Apps. Building Business Success.

At PixelForce, we transform business insights into technology that works and performs. Our approach has earned us the trust of ambitious businesses worldwide, with 90% of our growth coming from client referrals.

Insight & Technology Driven Excellence

We combine deep business understanding with technical mastery, drawing on over a decade of experience and a $50+ million development portfolio. Our team of 40+ in-house experts delivers solutions that drive measurable business outcomes.

True Partnership Approach

We succeed together through genuine collaboration. With a 98.2% client satisfaction rate and partnerships averaging 7+ years, we've helped generate over $800 million in revenue for our clients. From startups to scale-ups, we tailor our services to match your business stage and goals.

Purposeful Delivery That Performs

99.99% application uptime
99% crash-free rate
100% IP ownership retention
50%+ reduction in cloud infrastructure costs
66% increase in signup conversions through data-driven improvements

Long-Term Value Focus

We balance speed with quality to maximise commercial impact. While others might offer lower upfront costs, our performance-led mindset ensures you get at least 30% more value through:

Scalable architecture that grows with your business
Clean code that reduces technical debt
Data-driven decisions that optimise performance
Continuous improvement that drives ROI

Our Vision

To be the most trusted tech partner for ambitious businesses worldwide.

Our Mission

To deliver insight & technology driven solutions that enable business success.

Our Purpose

To transform business insights into technology that works and performs.

Our Values

Our values shape who we are and how we work. They're not just words - they're the standards that drive our success and ensure every team member delivers excellence.

Insight & Technology Driven

We harness the power of data insights and technical expertise to create meaningful impact. Every decision, from design to development, is backed by deep understanding and proven methodologies. We're not just building technology - we're driving business outcomes that matter.

True Partnership

Success is a journey we take together. We forge deep connections with our clients and teammates, understanding that the best solutions come from genuine collaboration. Our 'count-on-me' mentality means we're always there when it counts, rising together to meet any challenge.

Purposeful Delivery

We believe in smart execution that balances speed with quality. Every line of code, every design decision, and every client interaction is measured against its commercial impact. We're not just completing tasks - we're delivering value that drives business growth.

Performance-Led Mindset

Excellence isn't just expected - it's measured and delivered. We thrive on achieving outstanding results while fostering a positive team culture. Our success is built on clear accountability, strong engagement, and a commitment to continuous improvement.

Trusted Partnerships

We have worked with a diverse range of clients, from startups to industry leaders, across various industries. Our commitment to quality and innovation has helped us build long-term tech partnerships.

Our Story

Founded in 2013 by Hinney Lo and Ben Zhang, PixelForce started as a dynamic duo and has grown into a powerhouse with over 50 in-house experts.

In 2011, our CEO Hinney Lo transformed his final year university project into PixelForce, initially a boutique studio specialising in graphic design and website development. In 2013, seeing its potential, Hinney and his friend, now CTO and business partner, Ben Zhang, officially founded PixelForce. Combining Hinney’s product design passion with Ben’s software engineering expertise, they laid a robust foundation for what would become a leading tech company.

Starting in Adelaide, PixelForce quickly broadened its reach, attracting high-profile clients such as Kayla Itsines, Tobi Pearce, and the SWEAT app.

In 2022, we expanded further by acquiring Svelte Studios, a renowned Adelaide creative agency known for its unique expertise in brand strategy, marketing, and tech solutions. This acquisition has not only expanded our service offerings but also deepened our commitment to creating digital experiences that resonate with users and drive business success.

Our journey over the past decade has earned us multiple awards and a reputation as a trusted leader in web and mobile design and development.