We're excited to announce that Tobi Pearce, co-founder of global fitness platform Sweat and CEO of EzLicence, has joined PixelForce as a strategic shareholder and partner.
This partnership formalises a collaboration that's been over a decade in the making–one built on trust, proven results, and a shared vision for accelerating Australia's tech ecosystem.
A Partnership Forged Through Success
Our journey with Tobi began in 2015 when we partnered to transform Kayla Itsines' PDF workout guides into what would become the world's #1 fitness app. Together, we built Sweat from a simple concept into a global platform that:
- Reached over 50 million users across 142 countries
- Generated more than $100 million in annual revenue
- Achieved #1 app store rankings worldwide
- Culminated in a 9-figure exit in 2021
But our collaboration didn't stop there. We continued working together on EzLicence, the driving instructor marketplace that has now facilitated approximately $100 million in learner bookings internationally.
Why This Partnership Matters for Australian Tech
As a software development agency based in Adelaide, we've witnessed firsthand the challenges facing Australian startups and tech businesses. Too often, great ideas fail not because of lack of vision, but because development becomes too expensive, complex, or unreliable.
This strategic partnership with Tobi addresses these pain points directly. His proven track record of scaling digital platforms from Australia to global markets, combined with our technical expertise and innovative development methodologies, creates a powerful foundation for supporting the next generation of Australian tech success stories.
What Tobi Brings to PixelForce
Tobi's experience speaks for itself:
- Proven scaling expertise: Successfully grew Sweat from startup to global platform
- Strategic vision: Currently CEO and co-founder of EzLicence, expanding internationally
- Investment acumen: Active advisor and investor across 25+ businesses
- Long-term partnership: Has been an advisor to PixelForce for the past three years
"PixelForce was there from day one, helping turn a simple idea into a global product," says Tobi. "Their expertise, belief in the vision, and ability to deliver at scale were instrumental in Sweat's success. This partnership feels like a natural evolution of our collaboration."
Accelerating Innovation with QuickLaunch Technology
One of the key advantages this partnership enables is the expansion of our QuickLaunch methodology–a comprehensive library of proven, enterprise-grade components that can:
- Reduce development costs by $200,000+ compared to traditional builds
- Cut time-to-market by up to 6 months
- Provide enterprise-level architecture at startup-friendly pricing
- Scale seamlessly from MVP to millions of users
This technology represents years of learnings from building successful apps like Sweat, EzLicence, Traininpink, and dozens of other market-leading platforms.
Supporting Four Key Business Types
Our strategic partnership positions us to better serve the diverse needs of Australian businesses:
1. Early-Stage Founders (0-1 Phase)
For entrepreneurs launching their first app, we provide enterprise-grade foundations without enterprise budgets or timelines. Our pre-built components and proven methodologies mean founders can focus on what makes their business unique rather than rebuilding basic functionality.
2. Platform Recovery Projects
For businesses recovering from failed development projects, we offer seamless transition services with zero downtime guarantees. Our proven rescue methodology has consistently achieved 99.99% uptime and dramatic performance improvements for platforms previously considered "unfixable."
3. SMB Digital Transformation
Small to medium businesses seeking professional digital solutions get access to enterprise-quality development without the complexity or cost typically associated with major tech upgrades.
4. Enterprise Development
Large corporations benefit from startup agility combined with enterprise discipline–faster decision-making and delivery while maintaining the structure and documentation standards enterprise projects require.
The Future of Australian Tech Innovation
This partnership represents more than just business growth for PixelForce. It's about building the infrastructure that helps Australian innovation scale globally while staying rooted locally.
"We've spent years proving we can build world-class products that scale globally from Australia," says PixelForce founder Hinney Lo. "Tobi brings proven experience taking ideas from local concepts to international markets, which is exactly what we want to do for more ambitious founders."
What Success Looks Like
Over the next 12-24 months, success for us means:
- More Australian success stories: Helping founders build scalable, globally competitive businesses
- Ecosystem growth: Contributing to a stronger, more sustainable Australian tech landscape
- Enhanced capabilities: Expanding our team and technical offerings while maintaining our culture of excellence
- Global impact: Positioning more Australian businesses to compete and win on the international stage
Looking Ahead: A New Initiative
While we can't share all the details yet, Tobi and PixelForce are developing a joint initiative designed to give back to Australia's next wave of tech-enabled businesses. This program will leverage our combined expertise to support local innovation in ways that go beyond traditional development services.
More details on this exciting initiative will be announced in the coming months.
About the Partnership
This strategic investment formalises what has been a successful informal partnership for years. Tobi's involvement as both shareholder and strategic advisor ensures PixelForce can accelerate its growth while maintaining the same quality standards and collaborative approach that has driven our success.
For our existing clients, nothing changes operationally. They get the same team, the same commitment, and the same quality standards. What changes is our enhanced strategic capabilities and expanded capacity to take on more ambitious projects.