Shopify, WooCommerce and custom commerce platforms, built for products people buy with their eyes. We connect the storefront to the systems behind it - fulfilment, email, inventory - so the operation scales without more manual work.
Shopify, WooCommerce and custom builds
ShipBob, Klaviyo and inventory integrations
Built for conversion, not just launch
100% in-house · Adelaide HQ
The platform decision shapes cost, speed and what you can change later. We make it during Scoping and Design, and we will recommend the cheaper option when it is the right one.
The right answer for most retailers. Shopify handles payments, checkout, PCI compliance and hosting, so the build focuses on the storefront, the catalogue and the integrations. Littlegren and Schnuzzle both run this way - one selling terrariums people buy with their eyes, one selling scented dog toys nobody can smell through a screen.
Where commerce sits inside a larger content site and the editorial matters as much as the cart. Gives you more control over the content model and hosting, at the cost of owning more of the maintenance and security yourself. A reasonable choice when content is genuinely the acquisition channel.
For business models the standard cart cannot express - B2B pricing tiers, complex configuration, subscription logic, or a catalogue that is genuinely unusual. More expensive to build and to run, so we recommend it only when a configured platform will actually block the business rather than merely annoy it.
Schnuzzle sells scented dog toys, which means the one thing that makes the product special cannot travel through a browser. PixelForce built the Shopify store around that constraint - the imagery, the product page and the way the range is presented all doing the work the scent would do in a shop. That is the honest job of ecommerce website development for a sensory product: you are not describing the item, you are giving someone enough confidence to buy something they cannot test.
Launching a store is easy. Making it sell, and making the operation behind it scale without more staff, is the actual job.
Shopify is right for most retailers and we say so, even though a custom build would be a larger engagement. A custom commerce platform earns its cost only when your model genuinely does not fit the standard cart. We settle this in Scoping and Design with your actual catalogue and pricing rules in front of us.
Most of the pain in a growing store is behind the cart - fulfilment, inventory, customer messaging and accounting all being updated by hand. We integrate those systems so data stops being rekeyed, which is usually worth more than a redesign.
For visual products the imagery, the product page and the search are the sales team. Schnuzzle had to sell a scent through a screen and Littlegren a terrarium people buy on sight. Both needed the product page to do work that copy alone could not.
We instrument the funnel so you can see where sessions drop rather than guessing. The wins are usually unglamorous - faster pages, fewer checkout steps, better search - and they are only findable with data. We measure after the change too, rather than assuming it worked.
Everything needed to take a store from an idea to an operation that runs without constant manual work.
Storefront design and build on Shopify, WooCommerce or a custom platform, including catalogue structure, variants and the product pages that do the actual selling.
Connecting the store to fulfilment, email, inventory and accounting so orders flow without manual steps. This is where CSB got its two-week win.
Moving an existing store without losing orders, customers, SEO or trading days. Redirects and data integrity are the parts that get skipped and cause the damage.
Store speed is revenue. We optimise images, scripts and third-party tags, which on most stores are the single biggest cause of slow product pages.
Instrumenting the funnel so you can see where people leave, then working the specific steps that lose the most revenue rather than redesigning everything.
Stores change constantly - seasons, ranges, promotions. Post Launch Support covers monitoring and a critical-defect warranty, with an optional retainer for ongoing work.
For CSB, PixelForce connected ShipBob, Klaviyo and Shopify inside a two-week development cycle, replacing a spreadsheet that was being reconciled by hand from the middle of the process. Orders, fulfilment and customer messaging moved onto one flow. That is the shape of most valuable ecommerce work: the storefront is rarely the bottleneck, the operation behind it is. Every manual re-keying step is both a cost and a place for the order to go wrong.
Apple Best of Developers, Watch and TV App of the Year, ACS Digital Disruptor Gold, and Top Clutch App Development Company in Australia. The kind of recognition you cannot buy with a marketing budget - earned by shipping software people use every day.
The same canonical PixelForce engagement model behind 100+ shipped products and $1.5B+ in combined client revenue, applied to your ecommerce. The 1-3-1 method runs through every conversation - one problem, three options with honest trade-offs across budget, timeline and scope, one recommendation. No Blueprint, no Build.
A free, no-obligation conversation to find the right path for your ecommerce before you commit a dollar.
Everything you need to build with total confidence - a fully costed, designed plan with no scope surprises.
From approved designs to your live ecommerce, built and tested at a steady sprint cadence.
We do not disappear at launch - monitoring, warranty, and an optional retainer keep your ecommerce growing.
Selected work from PixelForce - built by the same in-house team you would be working with.
ShipBob, Klaviyo and Shopify connected in a two-week development cycle, and a spreadsheet removed from the middle of the customer experience.
A store built to sell a product nobody can smell through a screen, with a 200 percent return on investment within the launch period.
A Shopify store built for a product people buy with their eyes, and sales that increased 300 percent year on year.
E-commerce Solutions questions from founders, operators and product leads.
Shopify is the right answer for most retailers and we will say so. It handles payments, checkout, PCI compliance and hosting, and the ecosystem covers most needs. A custom commerce platform earns its cost when your business model does not fit the standard cart - complex configuration, B2B pricing tiers, subscription logic the platform cannot express, or a catalogue that is genuinely unusual. We settle this in Scoping and Design rather than defaulting to whichever is more profitable to build.
Storefront design and build, product and catalogue structure, checkout configuration, payment and shipping setup, and the integrations that stop your team rekeying data - fulfilment, email marketing, accounting and inventory. It also includes the parts people forget: analytics that tell you where the funnel leaks, and a content model your team can update without a developer.
Yes, and it is usually where the value is. For CSB we connected ShipBob, Klaviyo and Shopify inside a two-week development cycle so orders, fulfilment and customer messaging shared one flow instead of three spreadsheets. We regularly integrate fulfilment providers, email platforms, accounting systems and inventory tools through their APIs.
We start with the data rather than opinions - where sessions drop, which steps lose people, what the search and filter behaviour says about the catalogue. Usually the wins are unglamorous: faster pages, clearer product imagery, fewer checkout steps, better search. We instrument first, change second, and measure the change rather than assuming it worked.
A focused Shopify build is typically a matter of weeks; a custom commerce platform is months. The variable is rarely the storefront - it is the integrations and the catalogue. Scoping and Design comes first, typically $35,000 to $65,000, and produces a costed plan rather than a ballpark.
Yes. Post Launch Support covers monitoring, a critical-defect warranty and technical support, and an optional Product Retainer runs four-week planning cycles against real trading data. Commerce sites change constantly - seasons, ranges, promotions - so ongoing iteration matters more here than on most builds.
Tell us what you sell and where the operation breaks down today. We will come back with three options, honest trade-offs across budget, timeline and scope, and one clear recommendation.
