Automating Cross-Continental Order Tracking CSB (Crop Shop Boutique)
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Eliminated manual CSV export/import workflow
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Dual integration across ShipBob, Klaviyo, Shopify
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Seamless tracking for cross-continental fulfillments
The Brief
Transforming fragmented manual processes into seamless automated tracking for international athleisure fulfilment.
Crop Shop Boutique (CSB) is a premium Australian athleisure brand with over 1 million followers, shipping worldwide. Founded by Rachel Dillon, the brand has built a devoted community around confidence-inspiring activewear designed for gym, Pilates, yoga, and everyday wear.
As CSB scaled internationally, their fulfilment operations became increasingly complex. A portion of orders were fulfilled from their Australian warehouse to US customers through third-party logistics, creating a critical gap in customer communication and order tracking visibility.
CSB needed an automated solution that would eliminate the manual CSV workflow entirely, ensuring US customers received timely pre-shipment notifications and accurate tracking information without requiring staff intervention. The challenge was integrating three separate platforms—each with distinct APIs and data structures—into a unified automated workflow.
Our Solution
We developed a lightweight automation system that handles the complete tracking communication lifecycle across two distinct integration points.
The first integration connects their fulfilment system directly to their email marketing platform for pre-shipment customer communication. We built monitoring that tracks new shipments, filtering for specific dates and identifying US-bound customer orders. When these conditions are met, the system automatically pushes a custom event containing the order details, triggering pre-configured email flows informing customers that their order is being prepared in Australia—setting expectations for the cross-continental fulfilment journey.
The second integration required navigating complex e-commerce fulfilment architecture. We built monitoring that detects when shipments are marked as dispatched, extracting tracking numbers and URLs. The system queries the e-commerce platform's API for existing order data, retrieves fulfilment records, and maps line items to ensure data integrity. Once validated, it creates or updates fulfilment records with tracking information. This automatically triggers standard shipped emails whilst ensuring tracking appears correctly in customers' account pages.
The technical approach prioritises reliability within budget constraints. We implemented event-based monitoring, standard retry logic for API failures, and basic logging for troubleshooting. The system runs on cloud-based hosting, processing orders automatically without requiring staff intervention.
We scoped this as a lightweight solution aligned with current order volumes. The system handles the workload effectively whilst remaining maintainable without enterprise-grade complexity or cost. The two-week development cycle delivered a working solution that eliminated the manual workflow entirely, providing CSB's US customers with timely, accurate tracking information whilst freeing the team from repetitive administrative tasks.
Our services included
Technical Breakdown
Built as a cloud-hosted integration connecting three platforms via APIs. The fulfilment monitoring filters new shipments by date and destination, pushing custom events for pre-shipment notifications. The e-commerce integration queries fulfilment data, validates line item mapping, and updates records with tracking information. Event-based architecture with standard retry logic provides reliable automation for cross-continental fulfilment workflows whilst maintaining budget-conscious operational complexity.