Pilates Obsession: From Studio to Global Platform
-
Cross-platform mobile app with premium content delivery
-
Scalable backend infrastructure supporting global users
-
Integrated payment systems with subscription management
The Brief
When fitness legends decide to go global, magic happens.
Sara Colquhoun had spent two decades perfecting her craft as a top-tier Pilates instructor, running studios and training for internationally renowned apps. James Fry, the entrepreneurial force behind Hotel No, saw the opportunity to scale Sara's exceptional teaching globally. Together, they approached us with a vision that would redefine how people experience Pilates at home.
The challenge wasn't just building another fitness app. They needed a platform that could capture Sara's unique teaching methodology, deliver it seamlessly across devices, and create an engaged community of Pilates enthusiasts worldwide. With their combined expertise in fitness and business innovation, they knew exactly what the market needed – they just needed the right tech partner to bring it to life.
From Melbourne's Flinders Lane to users around the globe, Pilates Obsession was set to become the ultimate Pilates platform, offering progressive home workouts and an exclusive Teacher Membership program that would nurture and grow an incredibly engaged community.
Our Solution
We didn't just build an app – we architected an experience that scales globally while maintaining the intimate feel of Sara's personal instruction.
The foundation started with our QuickLaunch framework, giving Pilates Obsession a robust backend infrastructure from day one. We knew that scaling a fitness platform internationally meant building for performance, security, and seamless content delivery from the start.
Our Flutter-based mobile development approach ensured Sara's teachings reached both iOS and Android users with native-quality performance. The app architecture centres around two core experiences: structured Programs for users wanting guided progression, and On-Demand classes for flexible training sessions. We integrated Vimeo for optimised video hosting, ensuring smooth playback regardless of location or connection quality.
The subscription model required sophisticated payment integration across Apple App Store, Google Play, and Stripe for web sign-ups. We implemented Auth0 for secure authentication, allowing users to seamlessly access their content across devices while maintaining enterprise-level security standards.
Content management was crucial for Sara's team. Our React-based admin portal allows effortless uploading of new programs, workouts, and classes, with automatic synchronisation across all platforms. The system supports difficulty-based filtering, goal-based recommendations, and equipment-specific categorisation – ensuring users find exactly what matches their current fitness level and equipment setup.
User engagement features include favouriting systems, progress tracking, and personalised workout recommendations based on initial goal-setting quizzes. The platform also integrates Klaviyo for targeted marketing automation, helping build and nurture their global community.
We complemented the mobile experience with a Webflow-powered marketing website, complete with Google Analytics integration and streamlined sign-up flows that convert visitors into subscribers seamlessly.
Our services included
Technical Breakdown
Built on AWS infrastructure using Flutter for mobile, React for admin, integrated with Vimeo, Stripe, Auth0, and Klaviyo for a complete fitness ecosystem that scales globally.