Insights & Updates

2017’s Key Tech Trends and Shifts to Watch

In 2017, mobile apps continued to evolve. From cloud integration to AI advancements, explore the tech trends that defined app innovation this year.

Five Signs Your Website Needs a Rebuild, Not a Refresh

Most websites that feel dated do not need a redesign - they need a rebuild, and the two are priced very differently. The distinction is not how the site looks but whether its problems live in the presentation layer or underneath it. These are the five signals that tell you which one you are dealing with.

Google Assistant Is Shutting Down: What It Means for Your App

From 4 September 2026 Google starts removing Google Assistant from Android phones, tablets, Wear OS watches, headphones and Android Auto, and replaces it with Gemini. Anything in your product that depends on Assistant as a voice entry point stops working, and users cannot switch back. We covered Google Assistant here in 2016 when it was new - here is what a decade of that pattern has taught us about building on somebody else's assistant.

Four iOS Features, Ten Years On: Which Ones Survived

iOS 10 gave developers four new ways to reach users outside their own app: iMessage apps, Apple Pay on the web, SiriKit and CallKit. Ten years on, two are still load-bearing, one has been formally deprecated, and one never became a channel worth building for. Here is the honest scorecard, and what it means for an iOS build in 2026.

Do You Need a Mobile App to Attract Customers?

A mobile app attracts customers when it does something a website cannot - working offline, using the camera or sensors, or earning a place on the home screen through repeat use. If the app only wraps content people read once, a responsive website serves them better and costs far less. The question is not whether to build an app, but whether the behaviour you want is habitual.

What the Internet Made Cheap - and What It Did Not

The internet removed most of the fixed costs that used to decide who could start a business - premises, distribution, and a marketing budget large enough to be noticed. What it did not remove is the hard part, which is finding people who want the thing you are building. Founders who succeed online treat distribution as a product problem rather than a marketing afterthought.

How Custom Web Apps Enhance Business Processes

A custom web application is software that runs in the browser and is shaped around how a business actually works, rather than forcing the business to fit the tool. It avoids app store gatekeeping and runs on any device with a capable browser. The trade is cost and ownership - you are commissioning software rather than renting it.

What Makes Good UX: Efficiency, Intuitiveness and Empathy

User experience is how a person feels moving through a site, and it is settled long before anyone judges the visuals. Three characteristics carry most of it - efficiency, intuitiveness and empathy. Get those wrong and no amount of visual polish will keep someone on the page.

Responsive Web Design: Why It Still Decides Conversions

Responsive web design means one layout that adapts to whatever screen it lands on, rather than a separate mobile site maintained alongside the real one. It stopped being a differentiator years ago and is now the baseline Google measures a site against. The work that matters now is not whether a site is responsive, but whether it stays fast and usable at every breakpoint.

Our 10-Step Web App Development Process

Ten steps across four commercial stages, including the two most people skip and the one nobody can skip - we do not quote a build before the blueprint exists.

Integrating eCommerce into Your Business Model

Australians spent $82.6 billion online in 2025. Most businesses adding e-commerce still should not build custom - here are the four constraints that change that.

Inside Our iOS App Development Process

The five stages of an iOS build, what Apple's review actually costs you in time, and why the number that matters is the rejection rate rather than the queue.