Web applications are the heavyweights of the online world. They have the potential to be extremely interactive and resourceful assets for corporate businesses. It is essentially a mobile app or program run in the browser, giving you the functionality of a native application without requiring installation or platform-specific development.
Web applications are powered with the internet. That means any device that has a capable browser can run web applications. Whether it is a phone, laptop, or even smart television, your web application could run on any of these devices. And the beauty of it all is they are not restricted by any app store policies or the operating system software of the phone, so the web application can be used by pretty much anyone. This cross-platform compatibility is a massive advantage over native applications, which require separate development for iOS, Android, Windows, and other platforms.
You may not realise it, but we actually use web apps a lot. If the website you are on has complex interactivity or some kind of a communication system, it is probably a web app. Examples range from project management tools like Asana and Monday.com to creative applications like Figma. These applications deliver the power of desktop software with the convenience of browser access. We all know Instagram, arguably the world's most popular photography sharing application. Instagram has their web application so users who do not have the mobile application can still browse the network and engage with content. Instagram is essentially browsable on phones, computers, and probably various other internet-connected devices. This accessibility across devices has become a competitive necessity rather than a luxury.
Web applications are built to be truly custom. This type of website has the potential to operate in any way or form you need it to be. If you need an enterprise application to track sales and profits, manage customer relationships, or analyse business data, a web application can easily handle those processes with precision and scalability. If you need a custom content manager for your website, a web application can easily help you with that too. Unlike off-the-shelf solutions, custom web applications are designed around your specific workflows and business requirements, not the other way around.
The advantages of custom web applications extend beyond functionality. They provide better security since you control the entire codebase, improved performance as the application is optimised specifically for your needs, and seamless integration with your existing business systems. Additionally, they evolve with your business - as your requirements change, your application can be updated without the limitations of generic software.
With our expertise and experience in web application development and design, we can help you streamline your business processes and improve efficiency across your organisation. We have built custom web applications so advanced that a WordPress site and plugins simply cannot match in terms of capability and performance. If you have an idea for a custom web application, contact us for a free consultation and we will discuss how we can help you with your project and deliver measurable improvements to your business.