How the Internet Fuels Entrepreneurial Success

How the Internet Fuels Entrepreneurial Success Image
Published: 24 March 2016 Content: PixelForce

Becoming an Internet entrepreneur is the hottest thing going on in the small business world right now. We are so connected to anyone and everyone in this digital age. It is amazing to see how creative people can get with digital marketing strategies and business models. The internet has fundamentally transformed what it means to start a business, eliminating geographical boundaries and reducing the capital required to launch.

The internet is home to many creative and amazing ideas. With digital marketing and a keen sense of entrepreneurism, anyone has the potential to become the next big thing. What makes this era different from previous ones is the democratisation of distribution. A person with a laptop and an internet connection can now reach millions of potential customers without needing physical retail space, expensive advertising budgets, or traditional gatekeepers. The barriers to entry have never been lower.

Even if an idea has already been done, that does not stop you from making your own better version. History shows us this repeatedly. After all, Instagram was dominating the photo sharing market for quite a while. That did not stop Snapchat from becoming one of the world's most used photo sharing applications. What Snapchat understood was that users wanted something different - a more ephemeral, playful approach to sharing moments. They identified a gap in user experience and filled it with innovation.

Who would have thought that in a digital world dominated by social media titans Facebook, Twitter, and Instagram, a gimmicky photo sharing application would go on to obtain over 100 million daily active users? When Snapchat infamously turned down a 3 billion dollar Facebook buyout, people thought Snapchat were crazy. Since that time, Snapchat has added several interesting features that could invoke a new medium for digital marketing. With custom filters arriving, we may see new forms of location-based advertising strategies that engage users in ways traditional advertising cannot. The platform proved that even in a crowded market, differentiation and understanding your audience can create extraordinary value.

ShipYourEnemiesGlitter.com is well exactly what the website name suggests - a humorous, novelty service that turned an absurd idea into a profitable business. According to the creator's reddit AMA, he received over 2,000 orders in the first 24 hours of his site launch. ShipYourEnemiesGlitter was later sold for $85,000. Even the silliest of ideas can be worth thousands if they resonate with people and solve a problem (or fulfill a want). This demonstrates a fundamental truth about internet entrepreneurship: timing, execution, and understanding what people actually want matter far more than having the most original concept.

Even if it seems every idea is already conceived, the beauty of the digital age is that there are always newer and better ways to do things. Markets evolve, technologies change, and user expectations shift. What worked two years ago may not work today. Successful entrepreneurs understand this and continuously refine their approach based on market feedback and emerging opportunities.

PixelForce is at the edge of new technology, eagerly thinking about the potential of today's and tomorrow's prospects. Whether you have an idea for a web application, mobile app, or digital service, we have the expertise to help you build it right. Talk to us about how we can work together to turn your entrepreneurial vision into reality.