Bryony Deery had grown Pilates By Bryony from a Zoom class of ten people into a global membership, run on a Vimeo OTT app. That app did one thing well: it streamed a video library. It could not become the daily practice Bryony wanted - planning, playlists, progress and a single home for movement, nutrition and mindfulness - because the product belonged to the platform, not to her. Leaving meant moving a paying membership, its subscriptions and more than a thousand classes without losing anyone on the way.
How we moved Pilates By Bryony off Vimeo OTT and onto its own platform, with every member carried across
From Rented App to Owned Platform
PixelForce replaced Pilates By Bryony's Vimeo OTT app with a custom wellness platform - new iOS, Android and web apps on one backend - and migrated every member, subscription and class in a single release-day cut-over, with zero data loss.
Members migrated 100%
Custom build 4 months
Platforms iOS + Android + Web
The Problem
The Solution
PixelForce designed and built a custom platform - iOS, Android and a web app on one API-driven backend with its own content management system - and planned the move off Vimeo OTT as an engineered migration, not a relaunch. Content was loaded and tested ahead of time, and customers and subscriptions moved across in one controlled release-day sequence.
The Outcome
The new Pilates By Bryony app launched in September 2026 after a four-month build, on the same App Store and Google Play listings members already had. 100% of members were migrated with zero data loss, and the product now does what the old one could not: members plan and schedule workouts, build playlists, track their consistency and see their whole practice in one place.
A studio that outgrew its platform
Bryony Deery came to Pilates after a serious car accident at seventeen, and used it to recover from the chronic pain that followed. She built her method on the principles of classical Pilates - control, precision, breath and flow - and began teaching online over Zoom, first to ten people, then a hundred, then five hundred. In 2022 she launched Pilates By Bryony as an app, and the membership grew into a worldwide community training together each week.
That app ran on Vimeo OTT, a white-label video platform. It was a quick way to put a class library in the App Store, but the product roadmap was Vimeo's, not Bryony's. The opportunity was to own the platform outright and build it around how her members actually practise. The constraint was the migration itself: a live, paying membership had to move from a system that exposes no database, no passwords and no way to message users inside the old app.
No passwords to carry
Vimeo OTT exposes customer records read-only and never releases passwords. Every member would have to set a new one, so the plan had to make that step simple and expected rather than a surprise.
Paid access with no gaps
Members were part-way through paid subscriptions. Each one had to continue on the new billing without a missing day and without being charged twice.
One listing, one chance
The new app replaced the old build on the same App Store and Google Play listings. The old app stopped working on release day, and there was no way to reach members inside it.
More than a video library
Bryony wanted a daily practice across movement, nutrition and mindfulness, not a catalogue of streams. That meant designing a product the white-label platform could never have become.
The build ran between PixelForce in Australia and Bryony's team in the United Kingdom. Shared plans set out who did what and when - content freeze, acceptance testing, store approval, the notice to Vimeo OTT and member communications - so the two teams, working on opposite sides of the clock, moved through the cut-over in lockstep.
Hinney Lo Founder & CEO, PixelForce
How we plan a buildA platform migration is decided long before release day. Scoping and design mapped exactly what Vimeo OTT would and would not let us take, which meant the risks were designed out on paper, and release day became the execution of a plan everyone had already agreed.
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A migration engineered, not improvised
The engagement followed the PixelForce path. Phase 1 Scoping & Design produced the designs and a product requirements document for both the mobile app and the web app, so the four-month build in Phase 2 Development, QA and Release ran against an agreed blueprint. The new platform shares one backend and one content management system across iOS, Android and web, and every video was re-hosted on Bryony's own Vimeo account, so playback no longer depended on the platform being retired.
The migration was planned as its own workstream. Vimeo OTT offers read-only access to customer records and no access to passwords at all, so the plan was designed around that constraint rather than discovering it on the day. The full library - more than a thousand classes, along with programs, challenges and recipes - was loaded into production before user acceptance testing, so Bryony's team signed off on the real content, and the old platform was frozen so nothing could drift. The new build shipped on the existing App Store and Google Play listings, so members updated the app they already had instead of hunting for a new one.
Release day ran as a fixed sequence: switch the Vimeo OTT app off, migrate customers and subscriptions from the final handover data, validate the counts, then release. Each member's subscription was recreated from their remaining paid days, so nobody lost access they had paid for and nobody was charged twice. Because passwords cannot leave Vimeo OTT, every member set a new one through the app's own reset flow, backed by a communication plan Bryony's team sent before and at launch. The team stayed on call through the first week, watching logins, resets and payments.
Owned, not rented
iOS • Android • Web App • One backend
100% of members migrated. Zero data lost.
Move, Eat, Mind - one practice
The app is organised around three pillars: Move for Pilates classes, programs and challenges, Eat for recipes, and Mind for breathwork, sound baths, meditation and journalling - with a planner, playlists and a consistency tracker tying them together into a daily practice.
- Plan the week
- Playlists and progress
- Move, Eat and Mind
- Live with Bryony
- Phone, tablet and web
- Run by Bryony's team
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Plan the week
A planner brings Move and Mind sessions into one schedule. Members add workouts from the library or straight from a program, then reschedule, start or complete them from one view, so consistency becomes something they plan rather than hope for.
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Playlists and progress
Members save their favourite classes into personalised playlists, and a consistency tracker keeps them motivated. The Me tab shows their whole Pilates By Bryony journey at a glance - total workouts, completed mindfulness sessions and journal entries.
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Move, Eat and Mind
The library of more than a thousand Pilates classes sits alongside programs and challenges under Move. Eat holds Bryony's recipes, and Mind gathers breathwork, sound baths, meditation and a daily journal, so every part of the method lives in one app.
04 06
Live with Bryony
Weekly live classes and new releases keep the practice current. Live sessions can be added to the planner ahead of time, and the community gives members a place to share their progress with others training the same method around the world.
05 06
Phone, tablet and web
Alongside the iOS and Android apps, PixelForce built a web app on the same backend, so members can train on a larger screen. Subscriptions run through the App Store, Google Play and the web, and one membership works everywhere.
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Run by Bryony's team
A dedicated content management system gives Bryony's team control of classes, programs, challenges, recipes and featured collections, so new content reaches members without a developer in the loop.
The services behind the Pilates By Bryony migration
Frequently Asked Questions
Yes. PixelForce moved Pilates By Bryony off Vimeo OTT onto a custom iOS, Android and web platform, migrating 100% of members with zero data loss. The move is planned as its own workstream: content, customers, subscriptions and video hosting each have their own route across.
No. Vimeo OTT does not release passwords through its API or its data exports, so every member sets a new password after the move. The way to handle it is to plan for it - build a simple reset flow into the new app and tell members before and at launch exactly what to do.
Not necessarily. Pilates By Bryony's new app was released on its existing App Store and Google Play listings, so members updated the app they already had. Keeping the listing also keeps its history and reviews.
When the Vimeo OTT app is switched off, its subscriptions end. For Pilates By Bryony, each member's subscription was recreated on the new platform from their remaining paid days, so nobody lost access they had paid for and nobody was charged twice. In-app purchases through Apple and Google need their own agreed approach.
The Pilates By Bryony build took four months, with content loaded before acceptance testing so release day only had to move customers and subscriptions. Timelines depend on library size, the features you add beyond video and the platforms you need.
A white-label app is a fast way to start, but its roadmap belongs to the vendor. Owning the platform lets you build the features your members need - for Pilates By Bryony, a planner, playlists, a consistency tracker and dedicated nutrition and mindfulness sections - and keeps your product and data in your hands.
The main drivers are the size of the content library, how many platforms you launch on, the features you add beyond streaming, how subscriptions are billed across the App Store, Google Play and the web, and how much of the content and customer data has to be transformed on the way. The figure comes out of Scoping & Design, once those are known.
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