One Playground is one of Sydney's established fitness brands. It created OneCoach to unite personal training, the OneCoach Academy, Destination One retreats and its workshop program under one platform. That range was the challenge: the website had to present several distinct service lines clearly, and the team needed to add coaches, update programs and publish retreat dates the moment plans changed, without waiting on a developer to deploy each edit.
A fast coaching website - 100/100 for best practices - the OneCoach team updates in seconds
One brand, many programs, one CMS to run it
One Playground launched OneCoach to bring its coaching, academy, retreat and workshop programs under a single brand. PixelForce designed and built the marketing website that carries all of it: a fast, static front end backed by a headless CMS that the OneCoach team runs themselves.
Lighthouse best practices 100/100
CMS publish pipeline ~45 sec
Dev time to publish Zero
The Problem
The Solution
PixelForce built the site as a fully static Next.js export served from an AWS content delivery network, with a Strapi headless CMS behind it. Every page is pre-rendered to plain HTML at build time, and a webhook pipeline rebuilds and republishes the site the moment content changes.
The Outcome
The OneCoach team now updates hero sections, coach profiles, programs, testimonials and calls to action themselves, and the change is live in about 45 seconds. The static build scores 100 out of 100 for Lighthouse best practices and loads fast for visitors and search engines alike.
The brief
OneCoach is One Playground's coaching and fitness platform. From studios across Sydney - Marrickville, Newtown, Surry Hills, Haymarket, North Sydney, Merrylands and the CBD - it connects people with professional coaches, runs the OneCoach Academy for aspiring trainers, curates Destination One retreats, and hosts a program of workshops. It is a single brand covering a wide span of fitness and education.
One Playground needed a marketing website that could carry all of those service lines and still be updated instantly by non-technical staff. New coaches join, workshop dates shift and retreats open on short notice, so a site that required a developer for every change would slow the business down. The brief was a fast, self-managed website that presented each arm of OneCoach clearly and gave the team full control of its content.
Several service lines, one site
Coaching, the academy, retreats and workshops each needed a clear place on a single, coherent website.
No developer bottleneck
The team had to publish new coaches, programs and dates themselves, without a deploy for every edit.
Fast by default
Pages had to load quickly for visitors and rank well, so performance could not be an afterthought.
Room to grow
With a OneCoach App on the way, the site needed a content model that could extend to new programs and pages.
OneCoach is a Sydney business and PixelForce works from Adelaide, so the engagement ran remotely on a regular cadence of planning and review. PixelForce handled design, build, infrastructure and content-model setup, then walked the OneCoach team through managing the CMS so they could take the site forward themselves.
Hinney Lo Founder & CEO, PixelForce
We scoped every OneCoach service line into the content model before writing code, so the team could publish confidently from day one. That is the difference between a website you own and one you depend on us to change.
Swipe to explore
How we built it
PixelForce began with a Discovery consultation and a Phase 1 Scoping and Design stage, mapping every OneCoach service line into a content model before any code was written. Scoping and design always precedes development at PixelForce, so the build started from an agreed structure rather than a moving target.
The website was built as a fully static Next.js front end, pre-rendered to plain HTML and served from an AWS content delivery network for fast global delivery. Content lives in a Strapi headless architecture, which gives the OneCoach team a structured admin interface for hero sections, coach profiles, program cards, testimonials and calls to action. A webhook-driven deploy pipeline rebuilds and republishes the site whenever content is saved, so an edit reaches visitors in about 45 seconds.
PixelForce also handled the cloud infrastructure and DevOps - hosting, the build pipeline and monitoring - and connected the site's lead-capture forms to HubSpot so enquiries flow straight into One Playground's CRM. The result is a website the OneCoach team runs day to day, with PixelForce maintaining the platform underneath it through Phase 3 Post Launch Support.
Headless by design
A CMS save triggers a rebuild and redeploy, so the OneCoach team publishes without a developer in the loop.
Content goes live in about 45 seconds
One website, every side of OneCoach
Each service line has its own space on the site - personal coaching, the OneCoach Academy, Destination One retreats and the workshop program - presented through one consistent design system. The static build keeps every page fast, and the CMS behind it lets the team add new programs and pages as OneCoach grows.
- Static Next.js front end
- Strapi headless CMS
- 45-second publish pipeline
- Lead capture into HubSpot
- AWS hosting and DevOps
- Performance and SEO
01 06
Static Next.js front end
The site is a fully static Next.js export, built on React. Every page is pre-rendered to plain HTML at build time and served as static files, which keeps load times low and gives search engines clean, fast pages to crawl.
02 06
Strapi headless CMS
Content lives in a Strapi headless CMS with a structured admin interface. The OneCoach team edits hero sections, coach profiles, program cards, testimonials and calls to action directly, with no code involved.
03 06
45-second publish pipeline
A webhook fires whenever content is saved. It triggers a rebuild of the static site and a redeploy to the CDN, so an edit is live for visitors in about 45 seconds.
04 06
Lead capture into HubSpot
A shared modal system handles the site's enquiry and newsletter forms, wired to HubSpot so leads flow straight into One Playground's CRM without manual re-entry.
05 06
AWS hosting and DevOps
PixelForce runs the cloud hosting, build pipeline and monitoring on AWS, so the platform stays fast and reliable as OneCoach grows.
06 06
Performance and SEO
The static architecture is built for search performance: fast pages, clean markup and a 100 out of 100 Lighthouse best-practices score at launch.
Services on the OneCoach build
Frequently Asked Questions
A headless CMS stores content separately from the website that displays it, and delivers that content to any front end through an API. OneCoach uses Strapi so its team can edit every part of the site from one admin interface, while the public site stays a fast, static build.
Content is edited in the Strapi CMS, not in code. When a change is saved, an automated pipeline rebuilds and republishes the site, so staff publish new coaches, programs and dates themselves and see them live in about 45 seconds.
A static export pre-renders every page to plain HTML at build time, served from a content delivery network. That makes pages load quickly and gives search engines clean pages to index, which suits a marketing site that needs to perform well.
It depends on the number of pages, the content model and the integrations required. PixelForce scopes each website in a Phase 1 Scoping and Design stage and provides a fixed-cost Statement of Work before development begins, so the price is agreed up front.
Timelines depend on scope, but a marketing website on a headless CMS is typically a matter of weeks once the design and content model are agreed in Phase 1. Booking a consultation is the fastest way to get an estimate for your project.
Yes. PixelForce set up and runs the AWS hosting and build pipeline for OneCoach, and offers Post Launch Support so the platform stays monitored and maintained after launch.
Yes. The OneCoach site's forms are connected to HubSpot so enquiries flow directly into the CRM. PixelForce can integrate the tools your team already uses for lead capture, analytics and marketing.
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