Idea to Insight - Privacy Collection Notice
PixelForce Systems Pty Ltd | ABN 68 162 114 696
Version 1.0 | Published 14 August 2026
This notice explains how PixelForce Systems Pty Ltd ABN 68 162 114 696 handles the information you give us when you buy and use the Idea to Insight assessment. It is given to you under Australian Privacy Principle 5.
Read it together with our Privacy Policy, which explains our handling practices generally, and the Idea to Insight Assessment Terms, which set out our confidentiality obligations to you.
1. Who we are and how to contact us
PixelForce Systems Pty Ltd (ABN 68 162 114 696)
Level 3, 97 King William Street, Kent Town SA 5067
Privacy enquiries: legal@pixelforce.com | +61 8 7006 3226
We handle your information under Australian law, and the Assessment is offered to purchasers in Australia and New Zealand. If you are located in the European Union or the United Kingdom, please contact us before purchasing and we will tell you what we can do.
2. What we collect, and when
At checkout, through our payment provider Stripe: your name, email address, billing details and the fact and amount of your purchase. Stripe handles your card details - we do not receive or store them.
Through the Intake Form: your name, business name, email address, contact details, and the information you choose to give us about your concept. That will typically include a description of your product or platform, your intended users, your competitors, your budget and timeframe, and your current stage of development.
Automatically, when you use our website: technical information including your IP address, device and browser information, and how you interact with pages. Our Privacy Policy explains our use of cookies, Google Analytics, HubSpot and advertising pixels.
If you correspond with us: the content of your emails and any attachments.
Most of this information comes directly from you, through the Intake Form and your correspondence with us.
Some of it does not. We receive your name, email address, billing details and the fact and amount of your purchase from Stripe after you pay, because Stripe processes the payment for us. We also collect technical information about your visit automatically through cookies and analytics tools when you use our website, without you doing anything - our Privacy Policy explains those tools and how to control them.
We do not buy your information, and we do not obtain information about your concept from anyone other than you.
No law requires you to give us this information. We collect it because you have asked us to prepare an assessment, and because we need it to do that. Once you have paid, tax and corporations legislation requires us to keep records of the transaction. Those laws apply to the record of your purchase, not to the content of your submission.
We cannot provide the Assessment anonymously or under a pseudonym. We need your real name and contact details to take your payment, issue a tax invoice, deliver your report and honour the engagement credit. You can browse our website and ask us general questions without identifying yourself.
2A. Sensitive information, and information about other people
We do not ask you for sensitive information - that is, information about health, race, religion, political views, sexual orientation, criminal record or similar matters. You do not need to give us any in order to receive your assessment.
If your concept relates to a sensitive area and you choose to tell us something sensitive about yourself, we take that as your consent to collect it and use it for the purpose of preparing your report. We will handle it in the same way as the rest of your submission.
Please do not include personal information about other people in your submission - not your users, your team, your investors or anyone else. If you do, you are telling us that you are entitled to give it to us and that you have told those people their information may be given to us. Where we can, we will remove it.
3. What we use it for
We use your information to:
- prepare and deliver your assessment report;
- contact you about your purchase, your submission and your report, and to ask questions if your submission is unclear;
- process your payment, issue a tax invoice and keep financial records;
- apply the engagement credit if you later engage us;
- respond to a question, complaint or claim, and to keep records of what we did;
- improve our own assessment methodology and templates - and if we do this, we use de-identified or aggregated information, not your concept; and
- send you information about our own software and related services, which we may do because you have bought something from us.
Every marketing message we send says it is from us, tells you how to unsubscribe, and the unsubscribe link keeps working. You can opt out at any time and we will action it promptly. We will not use your details to market anyone else's products.
We do not disclose your submission, or its confidential content, to any other client, competitor or investor, and we do not use it as the specification for another project. PixelForce is a software development agency working for many clients. We remain free to work on products, features and technologies that may be similar to or compete with your concept, and to use the general knowledge, skills and experience of our team. Clause 6.5 of the Idea to Insight Assessment Terms sets this out in full - please read it before you submit.
Providing the information is voluntary, but necessary. If you do not give us the information the Intake Form asks for, we cannot prepare your report. If you have already paid and decide not to submit, clause 10.5 of the Assessment Terms explains your refund position.
4. Who we disclose it to
| Recipient | Why |
|---|---|
| Our personnel and contractors | To prepare and review your report. Each is bound by confidentiality obligations. |
| Our AI service provider | To produce a draft of your report from your submission. See section 5. |
| Stripe | To process your payment. |
| Our hosting, email, CRM and file storage providers | To operate our systems and communicate with you. Currently including HubSpot and cloud hosting providers. |
| Our professional advisers, insurers and auditors | Where needed, in confidence. |
| A purchaser of our business | If we sell our business, and on the basis that your information continues to be handled consistently with this notice. |
| Analytics and advertising providers | To measure how our website is used and how people find us. These providers do not receive your submission or your report. |
| Courts, regulators and law enforcement | Where we are required by law. Where we lawfully can, we will tell you first. |
We do not sell your personal information, and we do not disclose your submission to any other client, competitor or investor.
5. Artificial intelligence
Your submission is processed by an artificial intelligence service, provided to us by a third party, which produces a draft of your report. A PixelForce team member then reviews, edits and approves the report before we send it to you. No report is delivered without human review, and you do not interact with the artificial intelligence service directly.
We use the provider's business service rather than a consumer product, and we do not give the provider permission to use your submission for its own purposes.
What the provider is itself permitted to do with material we send it is governed by the provider's own terms. The provider sets those terms and may change them, so we do not make any representation about what they say at any particular time. Ask us at legal@pixelforce.com if you would like to know which provider we currently use.
If you would rather we did not use an artificial intelligence service, do not submit your idea. Tell us before you submit and we will refund your fee in full. We cannot prepare your report without it.
The provider processes information outside Australia. Where that processing happens is determined by the provider and may change. See section 6.
We remain responsible for your report and for how your information is handled. Using an artificial intelligence service does not reduce our obligations to you.
If you would like to know which provider we use, ask us at legal@pixelforce.com and we will tell you.
6. Overseas disclosure
Some of the providers listed in section 4 store or process information outside Australia, mainly in the United States.
Before we disclose your information to an overseas recipient, we take steps that are reasonable in the circumstances to ensure the recipient does not breach the Australian Privacy Principles. Those steps include the data protection terms in our agreements with those providers, restrictions on what they may do with the information, and our assessment of their security practices.
We do not ask you to consent to overseas disclosure on terms that would remove your protection. Under section 16C of the Privacy Act 1988 (Cth) we remain accountable to you for how these overseas recipients handle your information, and you can complain to us, and to the Office of the Australian Information Commissioner, if they mishandle it.
7. How long we keep it
| Information | Retention |
|---|---|
| Your submission and your report | Deleted 24 months after we deliver your report |
| Our record that you purchased an Assessment, and any engagement credit applied | For as long as we need it to honour the engagement credit under clause 5 of the Assessment Terms. This record does not include the content of your submission. |
| Payment and tax records | 7 years, as required by tax and corporations law |
| Correspondence with you | 24 months, or longer if it relates to a complaint or claim |
| Marketing contact details | Until you opt out, and then only as needed to honour your opt-out |
You can ask us to delete your submission earlier by emailing legal@pixelforce.com. We will delete it from our own systems within 30 days unless we are required to keep it.
Two things limit what deletion can reach, and we would rather tell you than surprise you. Copies in our routine backups are deleted when those backups are overwritten on their normal cycle. And where a service provider holds a copy under its own retention arrangements - for example the artificial intelligence service, which retains material briefly for security and abuse monitoring - that copy is deleted on the provider's cycle rather than ours. We do not give any provider permission to use your submission for its own purposes.
8. Keeping it secure
We take reasonable steps to protect your information from misuse, interference and loss, and from unauthorised access, modification and disclosure. That includes access controls limiting your submission to the people who need it, encryption in transit, and contractual obligations on our providers.
No system is completely secure. If a data breach occurs that we consider is likely to result in serious harm to you, we will notify you and the Office of the Australian Information Commissioner as soon as practicable, as required by Part IIIC of the Privacy Act 1988 (Cth). Where we are able to take action that prevents the likelihood of serious harm, we will do that instead.
9. Access, correction and complaints
Access and correction. You can ask to see the personal information we hold about you, and ask us to correct it, by emailing legal@pixelforce.com. We will respond within 30 days. There is no charge for making a request. In some cases we may charge a reasonable fee for the cost of giving you access, and if so we will tell you the amount before we do the work. If we refuse, we will tell you why in writing.
Complaints. If you think we have mishandled your information, email legal@pixelforce.com. We will acknowledge within 5 business days and respond substantively within 30 days.
If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner: oaic.gov.au | 1300 363 992 | GPO Box 5218, Sydney NSW 2001.
10. Changes to this notice
We may update this notice. The version that applied when you gave us your information is the version we will honour in respect of that information. The current version is always available at pixelforce.com/idea-to-insight-privacy-notice.
Last updated: 14 August 2026