Hinney Lo - PixelForce Managing Director and Founder - was interviewed by Immigration SA about our multicultural and highly skilled team of web and app developers and designers. His insights into building a globally talented team in Adelaide offer valuable lessons for any growing technology business.
"I started PixelForce with my friend and business partner Ben Zhang. While my passion is in web design, Ben excels in web development so it was an ideal match. Over the past seven years we have established an extremely talented team of senior mobile app developers, including specialised iOS and Android app developers." - Hinney Lo in an Interview from Immigration SA
PixelForce's decision to establish itself in South Australia has greatly benefited both the company and the local economy. Founded in 2011, PixelForce has grown into a leading app and web development studio. The company's commitment to Adelaide has been unwavering, even as opportunities to expand nationally and internationally have emerged. With South Australia's supportive business environment and access to skilled talent, the company has been able to flourish and maintain the quality standards that have made us a preferred development partner for clients across multiple industries.
Through the state's migration programs, PixelForce has hired international graduates, offering career growth and contributing to Adelaide's booming tech sector. These individuals have brought not only technical expertise but also fresh perspectives that have enhanced our innovation and problem-solving capabilities. The diversity of our team - with members from regions such as India, China, Hong Kong and beyond - reflects our belief that talent knows no borders. Our international hires have become integral to our success, often taking on senior roles and mentoring the next generation of developers.
South Australia's migration programs have been key in providing PixelForce access to diverse talent pools. By sponsoring skilled migrants from regions such as India, China, and Hong Kong, PixelForce has filled skill gaps, helping the company grow and meet client demands. More importantly, it has allowed us to build a team culture that values different working styles and approaches to problem-solving. This cultural diversity has directly translated into better outcomes for our clients, who benefit from a team that thinks differently and challenges conventional solutions.
Adelaide's cost-effective lifestyle, vibrant tech ecosystem, and government support have created the perfect environment for businesses like PixelForce to thrive. The city offers something that larger metropolitan areas struggle to provide: the ability to build a tight-knit team culture while maintaining access to world-class talent. Our team members choose Adelaide not just for the jobs, but for the quality of life and the collaborative community that has developed around the tech sector.
The company's growth story is a testament to South Australia's ability to attract global talent and foster long-term business success. Today, with a 60-strong team and having helped generate over $1.5 billion in client revenue, PixelForce stands as proof that regional Australia can compete with - and often outperform - traditional tech hubs. Through international hires and a commitment to nurturing local talent, PixelForce has established itself as a key player in the digital industry, boosting both the local economy and tech landscape.
For businesses considering where to establish their operations, PixelForce's journey demonstrates that location matters less than vision and execution. With the right team, supportive business environment, and commitment to excellence, success becomes not just possible but inevitable.