Carlotta Gagna is a certified Pilates instructor who spent more than seven years developing Pilates Linfodrenante, a trademarked method that combines targeted movement sequences, controlled breathwork and lymphatic stimulation in a single session. A method that specific is difficult to distribute. The Italian market was well served by imported fitness apps built for English-speaking audiences and general training, none of which could deliver a proprietary method properly, and a licensed library of somebody else's workouts was the opposite of the product she needed. Traininpink had to be her method, in her language, in a form Italian women would pay for every month.
How we built Traininpink into the number one female-focused Pilates and fitness app in Italy.
Italy's number one, built for women
PixelForce built Traininpink into the number one female-focused Pilates and fitness app in Italy, serving over 182,000 women. Since 2021 the platform has helped acquire over 40,000 paying subscribers. It delivers Carlotta Gagna's trademarked Pilates Linfodrenante method alongside nutritionist-designed meal plans, in Italian and English, on iOS and Android.
Market position #1
Women served 182,000+
Paying subscribers 40,000+
The Problem
The Solution
PixelForce built Traininpink as a subscription platform rather than a workout library. The app runs on iOS and Android from one cross-platform codebase, and behind it sits a content platform that carries the method as seven distinct program variations - the standard method, beginners, express sessions, high intensity, reformer, pregnancy and postpartum recovery - alongside nutritionist-designed meal plans and a searchable recipe library. Members answer a structured questionnaire when they join, and the platform builds their training and nutrition plan from the answers.
The Outcome
Traininpink is the number one female-focused Pilates and fitness app in Italy, serving over 182,000 women, and since 2021 the platform has helped acquire over 40,000 paying subscribers. It runs in Italian and English on iOS and Android, and ships new content on a weekly cadence.
A method that needed its own platform
Traininpink is built around one thing rather than assembled from many. Pilates Linfodrenante is Carlotta Gagna's own method, trademarked and developed over seven-plus years, and it combines Pilates movement sequences, controlled breathwork and lymphatic stimulation into a single session structure. Everything the product does follows from that: the method is the reason members subscribe, so the platform's job is to deliver it correctly, keep delivering new work inside it, and give members a reason to still be there in month six.
That ruled out the obvious shortcuts. A generic fitness app with an Italian language pack would have delivered somebody else's programming in Gagna's brand. What the business needed was a platform that treated the method as its content model - variations of it as first-class programs, progression inside it as the unit of member value - and that could carry nutrition alongside training rather than as a separate product, because the two together are what Traininpink sells. It also had to be commercially self-sufficient: subscriptions through both app stores, and content published by the client's own team without a developer in the loop.
A trademarked method, not a library
Pilates Linfodrenante is the product. The platform had to model it as structured, extendable content rather than as a folder of videos, so new work always lands inside the method instead of beside it.
Seven variations of one method
Standard, beginners, express, high intensity, reformer, pregnancy and postpartum recovery. Each has its own progression and its own contraindications, and each had to be a first-class program rather than a filter on a default.
Training and nutrition together
Members are sold one outcome, not two subscriptions. Meal plans, recipes, swaps and allergen filtering had to sit inside the same product and the same plan as the training.
An imported-app market
The category in Italy was dominated by products designed for English-speaking audiences. Being genuinely Italian-first, in language and in method, was the commercial position rather than a localisation detail.
Traininpink operates out of Italy and Dubai and PixelForce works from Adelaide and Sydney, so the engagement was built to run without a shared room or a shared time zone. What makes that workable is not tooling, it is writing things down: the product was specified in Phase 1 before development began, which removes most of the conversations a distributed team is bad at having. Since 2021 the relationship has been a continuing one rather than a single delivery, with the client's team owning the content and PixelForce owning the platform underneath it.
Hinney Lo Founder & CEO, PixelForce
Book a consultationWhen a business is built on one proprietary method, the content model is the product decision that matters most. Model it as a list of videos and every future variation is a workaround. Model the method itself and the seventh variation costs the same as the second. That decision gets made in a scoping workshop, years before anybody feels the consequences of it.
Swipe to explore
How we built the platform
The engagement ran in the standard PixelForce sequence: a consultation, then Phase 1 Scoping and Design producing a Business Requirements Document, the UX/UI design, a Product Requirements Document and a fixed-cost Statement of Work, then Phase 2 Development, QA and Release. No blueprint, no build. On a product whose value is a proprietary method, scoping is where the method gets translated into a data model, and getting that wrong is the sort of mistake that is invisible for a year and then blocks everything.
The content model is the heart of the build. Rather than programs being lists of videos, the platform models the method itself, so a variation is a real program with its own progression and its own rules, and a new session is published into a structure that already knows where it belongs. That is what made seven variations tractable, and it is what lets the team keep shipping new work every week without a release. Members join through a structured questionnaire covering objectives, lifestyle, dietary preferences and biometrics, and the platform composes a training and nutrition plan from it - a joining flow that has to do real work, because a plan that does not fit the person who answered the questions is a cancellation in about three weeks.
Nutrition sits inside the same product rather than beside it, with meal plans designed by qualified nutritionists, a recipe library, meal swaps and allergen filtering, so a member manages one plan rather than reconciling two. Subscription billing runs through the App Store and Google Play as in-app purchases, with monthly, annual and combined training-plus-nutrition tiers, and the app is published in Italian and English from the same build. Every release moves through structured quality assurance before it reaches members, which matters more than usual on a product shipping content weekly: a weekly cadence is a weekly opportunity to break something.
Pilates · Nutrition · Consistency
#1 in Italy · 182,000+ women
One trademarked method, delivered as a product Italian women stay with.
Inside the app
A structured questionnaire on joining, a training plan composed from the answers, and the method delivered as seven program variations covering beginners through to reformer, pregnancy and postpartum recovery. Alongside it sits a nutrition plan designed by qualified nutritionists, with a recipe library, meal swaps and allergen filtering, plus a calendar and progress photos for tracking. In Italian and English.
- Pilates Linfodrenante
- Seven program variations
- Plans built from a questionnaire
- Nutrition in the same product
- Progress a member can see
- Italian and English, weekly content
01 06
Pilates Linfodrenante
The method Carlotta Gagna developed over seven-plus years, combining targeted movement sequences, controlled breathwork and lymphatic stimulation in a single session. It is trademarked, it is the reason members subscribe, and it is the structure the whole content model is built around rather than a category inside a general library.
02 06
Seven program variations
The standard method, a beginners track, express sessions, a high-intensity version, reformer-based work, a pregnancy program and a postpartum recovery program including diastasis. Each carries its own progression and its own guidance, which is only sustainable because the platform models the method itself rather than the videos.
03 06
Plans built from a questionnaire
Joining starts with a structured questionnaire covering objectives, lifestyle, dietary preferences and biometrics, and the platform composes a training and nutrition plan from the answers. The questions are doing real work: a plan that does not fit the person who answered them is a cancellation a few weeks later.
04 06
Nutrition in the same product
Meal plans are designed by qualified nutritionists and sit inside the same plan as the training, with a recipe library, meal swaps and allergen filtering. Members manage one plan rather than reconciling a training app against a separate diet app, which is also why the combined tier is a coherent thing to sell.
05 06
Progress a member can see
A calendar and progress photos let members track what they have actually done and what has changed. On a method whose results build over weeks rather than sessions, making the arc visible is what carries somebody through the middle of it.
06 06
Italian and English, weekly content
The app publishes in Italian and English from one build, and new content ships weekly. Weekly cadence is only possible because publishing is an editorial action for the client's team rather than an engineering task requiring a release.
Carlotta & Matteo Founders, Traininpink
PixelForce acts as true partners, not just vendors. Since 2021, their expertise has helped us acquire over 40,000 paying subscribers and consistently top the App Store charts. They are always willing to help - invaluable to our success.Traininpink
Services on the Traininpink platform
Frequently Asked Questions
Traininpink is a Pilates, fitness and nutrition subscription app for women, created by Italian instructor Carlotta Gagna and built by PixelForce. It delivers her trademarked Pilates Linfodrenante method as seven program variations alongside nutritionist-designed meal plans, in Italian and English, on iOS and Android. It is the number one female-focused Pilates and fitness app in Italy and serves over 182,000 women.
Pilates Linfodrenante is a trademarked method created by Carlotta Gagna over more than seven years of development. It combines targeted Pilates movement sequences, controlled breathwork and lymphatic stimulation techniques within a single session. In the Traininpink app it is delivered as seven variations covering the standard method, beginners, express sessions, high intensity, reformer work, pregnancy and postpartum recovery.
PixelForce, an Australian digital product agency, built the Traininpink platform and has worked on it since 2021. The app runs on iOS and Android from a single cross-platform codebase, with a content platform behind it that lets the client's own team publish new programs and sessions weekly. On that platform Traininpink became the number one female-focused Pilates and fitness app in Italy, and has helped acquire over 40,000 paying subscribers since 2021.
By modelling the method rather than the media. If programs are stored as lists of videos, every new variation of the method becomes a workaround and the library slowly stops making sense. If the platform models the method itself - its structure, its progressions, its rules - then a new variation is a first-class program that costs about the same as the last one. That decision is made during scoping and design, not during development.
It should when the two are sold as one outcome, which is usually the case in Pilates and body-composition products. Keeping nutrition inside the same product means a member follows one plan instead of reconciling two apps, and it makes a combined subscription tier coherent to sell. Traininpink carries nutritionist-designed meal plans, a recipe library, meal swaps and allergen filtering inside the same plan as the training.
It depends chiefly on how much of the product is content infrastructure rather than screens. PixelForce runs every engagement in the same sequence: a free consultation, then Phase 1 Scoping and Design producing a Business Requirements Document, UX/UI design, a Product Requirements Document and a fixed-cost Statement of Work, then Phase 2 Development, QA and Release, then Phase 3 Post Launch Support. The timeline is fixed at the end of Phase 1, once the content model and feature set are agreed.
Scoping and development are quoted separately. At PixelForce, Phase 1 Scoping and Design runs $35,000 to $65,000 and produces the requirements, the design and a fixed-cost Statement of Work. Phase 2 Development, QA and Release typically ranges from $100,000 to $350,000 depending on scope. A subscription platform carrying structured programs, nutrition and in-app purchases across two stores sits inside that range, and the exact figure is fixed before development starts.
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