What is User Flow?

A user flow maps the path users take to accomplish goals. Flows diagram sequences of screens and interactions needed for users completing tasks.

Understanding flows helps design intuitive products. Flows identify necessary steps and potential improvements.

Flow Diagrams

Flow diagrams use standard symbols:

  • Ovals/Circles: Start and end points
  • Rectangles: Screens or steps
  • Diamonds: Decision points (yes/no)
  • Arrows: Flow direction

Arrows show progression through flows. Decisions branch into different paths.

Creating User Flows

Flows are created by:

  1. Identifying user goals
  2. Listing necessary steps
  3. Identifying decision points
  4. Drawing flow diagram
  5. Validating with users

Simple vs Complex Flows

Simple flows show main paths. Complex flows include edge cases and alternative paths.

Starting with simple flows prevents overwhelming. Adding complexity as needed.

Flow for Different Users

Different user types may follow different flows. Admin flows differ from user flows. New user onboarding flows differ from returning user flows.

Optimal Flows

Good flows minimise steps. Each step should be necessary. Unnecessary steps frustrate users.

Decision Points

Decision points (Yes/No?) branch flows. Keeping decision points to clear choices prevents confusing users.

Error Handling

Flows include error paths. What happens if users enter invalid data? Clear error messages and recovery paths improve experiences.

Validation

User testing with flows reveals issues. Do users understand where they are? Can they accomplish goals?

Flow vs Wireflow

User Flow: Shows which screens users visit (abstract).

Wireflow: Combines wireframes with flows (concrete). Shows screens and connections.

Wireflows are more detailed. Choosing between flows and wireflows depends on detail needed.

Microflows

Microflows are flows for small interactions. Entering passwords, confirming deletions, etc. Microflows ensure consistency.

Onboarding Flows

Onboarding flows guide new users. Effective onboarding flows are frictionless. They orient new users without overwhelming them.

Redesign Flows

When redesigning, mapping current flows reveals where users struggle. Redesigned flows address identified issues.

Mobile Flows

Mobile flows differ from desktop. Mobile screens are smaller. Touch interaction differs from mouse. Flows should account for mobile differences.

PixelForce's Flow Design

PixelForce designs user flows validating structures. Flows communicate how products work.

Flow Complexity

Overly complex flows are difficult to follow. Breaking flows into smaller chunks aids understanding.

Testing Flows

Flow testing with users ensures flows make sense. Users should navigate flows intuitively.

The Future

AI may optimise flows automatically finding most efficient paths. However, human judgment about user needs and preferences remains valuable.

User flows are essential for designing usable products. Clear flows guide users intuitively toward their goals.