Native app development is the process of building mobile applications specifically for a single operating system using that platform's native programming languages, tools, and frameworks. iOS native apps are developed using Swift (the modern language) or Objective-C with Xcode, whilst Android native apps use Kotlin or Java with Android Studio.
Native development provides the closest integration with a mobile operating system, enabling developers to access all platform capabilities, optimise for device-specific hardware, and deliver the best possible performance and user experience.
Native Development Platforms
iOS Native Development: Apple's platform uses Swift, a modern programming language released in 2014. Swift offers strong type safety, fast performance, and excellent tooling within Xcode. iOS applications run exclusively on Apple devices - iPhones, iPads, and Apple Watches.
iOS has high average revenue per user in many markets, strong user retention and engagement, access to Apple's Human Interface Guidelines ensuring consistent experiences, premium device market positioning, and a smaller but engaged user base.
Android Native Development: Google's platform uses Kotlin as the recommended language, though Java remains supported. Kotlin provides modern language features, null safety, and excellent interoperability with Java libraries. Android apps run on thousands of devices from numerous manufacturers.
Android has larger global market share (approximately 70% of smartphones), greater device fragmentation requiring careful testing, more flexible customisation options, larger installed user base in many markets, and variable hardware capabilities across devices.
Advantages of Native Development
Native applications offer direct access to native APIs and hardware optimisation, producing the fastest possible applications. Native apps can follow platform-specific design conventions, delivering experiences users expect. Latest operating system capabilities are immediately accessible. Cameras, sensors, GPS, and other hardware are fully integrated. Native frameworks align perfectly with app store requirements.
Disadvantages and Considerations
Building for both platforms requires separate iOS and Android teams and codebases, increasing development cost. Developing separate applications takes longer than cross-platform approaches. Bugs and features must be implemented in two separate codebases. Finding talented iOS or Android developers can be challenging in some markets.
When Native Development Excels
Native development is the preferred approach when performance is critical for apps performing complex computations or heavy graphics, when complex user interactions are required with sophisticated, platform-specific interactions, when hardware integration demands deep integration with device sensors and capabilities, when market premium exists in premium markets like Australia and North America where iOS dominates, or when building long-term flagship applications that will evolve and improve over years.
PixelForce's Native Development Expertise
PixelForce specialises in native iOS development with Swift and native Android development with Kotlin. Our expertise spans both platforms, having delivered award-winning applications including SWEAT (which achieved a $400M acquisition) and Traininpink (the number one Italian fitness application). Our native development approach ensures applications deliver exceptional performance and user experience.
Development Tools and Environment
iOS development requires a Mac computer and Xcode, Apple's integrated development environment. Android development can be conducted on Windows, Mac, or Linux using Android Studio. Both provide excellent debugging tools, simulators for testing, and integration with their respective app stores.
Long-Term Considerations
Whilst native development requires larger initial investment, applications serving strategic markets or requiring exceptional performance justify this investment. Many successful applications start with native iOS development to serve premium markets, then expand to Android as the product matures. The choice between native and cross-platform development should align with business objectives, target markets, performance requirements, and long-term product vision.