Sweat Enhances Global Access with Multilingual Support
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Addressed need for multiple languages
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Streamlined implementation process
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Improved user engagement metrics
The Brief
Enhancing user experience with multilingual support for global app accessibility and engagement.
As Sweat aimed to expand its reach and enhance user experience globally, PixelForce was tasked with integrating multilingual support into the Sweat app. This case study explores the strategic implementation of multiple languages to cater to a diverse user base, enhancing accessibility and engagement across different regions.
The primary challenge was to seamlessly integrate multiple languages into the app without disrupting the existing user experience, ensuring that all content could be dynamically adapted to each user’s language preference.
Our Solution
Recognising the diverse global user base of the Sweat app, we embarked on enhancing its accessibility by implementing multilingual support. This was aimed at not just expanding the app’s reach but also significantly improving user engagement by providing a personalised experience in the user's native language.
Needs Assessment: We started by identifying the most spoken languages among the app’s user base and prioritised these for initial rollout based on user demographics and demand.
Streamlined Implementation Process: Our team developed a flexible content management system that allows for easy updates and additions of new languages. This system was integrated with the app to ensure that all features and content could adapt to the chosen language dynamically.
- Engagement Metrics Improvement: With the multilingual capabilities, we focused on enhancing user interfaces and interactions to ensure that they were culturally relevant and easy to navigate. Continuous monitoring and user feedback helped us refine the implementation and measure its impact on user engagement and retention.
Our services included
Technical Breakdown
The integration of multilingual support into the Sweat app significantly improved its global accessibility, resulting in a 25% increase in retention rates and a 40% boost in user engagement. This enhancement not only catered to the diverse needs of the global audience but also positioned Sweat as an inclusive fitness platform. Our approach demonstrated the effectiveness of thoughtful localisation in fostering user satisfaction and loyalty in international markets.
PixelForce has literally been involved in every aspect of this project since 2017, a 7-year partnership. We could not be more prouder to have worked with such a trustworthy and reliable studio.
Tobi Pearce
Founder & CEO, SWEAT