Is Your Website Helping or Hurting Your Business?
Your website is often the first impression potential customers have of your business. If it’s outdated, slow, or difficult to use, you could be losing valuable traffic, leads, and conversions.
In today’s fast-paced digital landscape, a well-designed website is more than just aesthetics—it’s about performance, user experience (UX), and SEO optimisation. If your website hasn’t been updated in the last two to three years, it may not meet the latest mobile, speed, and usability standards that search engines and users expect.
So, how do you know if it’s time for a website redesign? Here are five key signs your site needs an upgrade.
1. Your Website is Not Mobile-Friendly
Why This is a Problem
More than 60 percent of online searches come from mobile devices. If your website doesn’t adapt seamlessly to different screen sizes, users will quickly leave and head straight to a competitor.
Additionally, Google prioritises mobile-friendly websites in search rankings. If your site isn’t optimised for mobile, you’re losing both traffic and visibility.
How to Fix It
- Implement responsive web design to ensure your site adjusts to all devices
- Test your site with Google’s Mobile-Friendly Test to check compatibility
- Simplify navigation and reduce text-heavy pages to improve the mobile experience
A mobile-friendly site enhances SEO rankings, user engagement, and conversion rates.
2. Your Website is Slow and Takes Too Long to Load
Why This is a Problem
Nearly half of users expect a website to load in two seconds or less. If your site takes more than three seconds, almost 40 percent of visitors will leave before it even loads.
Additionally, Google uses page speed as a ranking factor—meaning slow websites rank lower in search results and miss out on valuable organic traffic.
How to Fix It
- Optimise images and videos to reduce file size
- Use caching and a Content Delivery Network (CDN) to improve load speeds
- Switch to a fast, high-performance hosting provider
- Minimize the use of unnecessary plugins and scripts that slow down performance
Run a Google PageSpeed Insights test to diagnose what’s slowing your site down and address those issues.
3. Your Website Still Uses Flash or Other Outdated Technology
Why This is a Problem
If your website still relies on Flash, it’s not just outdated—it’s completely unsupported. Major browsers like Google Chrome, Firefox, and Safari no longer support Flash, meaning your site may not work properly or even load at all.
How to Fix It
- Replace Flash elements with HTML5, CSS3, and JavaScript for modern, interactive animations
- Ensure your site is compatible with all modern browsers and mobile devices
- Upgrade to a CMS-based website to future-proof your digital presence
A modern website using HTML5 and CSS3 animations can deliver the same eye-catching effects as Flash, without harming your SEO.
4. You Have to Call a Developer for Every Small Update
Why This is a Problem
If making a simple text or image update requires a web developer, your website is holding your business back. Not having control over your content means:
- Slower updates and missed marketing opportunities
- Higher maintenance costs
- Outdated information frustrating potential customers
How to Fix It
- Switch to a Content Management System (CMS) like WordPress, Shopify, or Webflow
- Choose a CMS that allows you to easily edit content, images, and blog posts without coding knowledge
- Regularly update your content to improve SEO and customer engagement
Fresh content keeps users engaged and helps with search rankings—Google favours sites that are regularly updated.
5. Your Website Design Feels Outdated
Why This is a Problem
Design trends change, and an outdated website can make your business look unprofessional and untrustworthy. Poor design can lead to:
- High bounce rates because users don’t trust your brand
- A confusing user experience that drives customers away
- A lack of visual appeal and branding consistency
How to Fix It
- Simplify your website’s layout with modern, clean design principles
- Improve navigation, spacing, and typography to enhance readability
- Update branding elements for a consistent, polished look
- Use high-quality visuals that reflect your brand’s identity
A clean, visually appealing website with intuitive navigation keeps visitors engaged longer and boosts conversions.
Final Thoughts: When is the Right Time for a Website Redesign?
If your website has any of the issues above, it’s time for a redesign. A modern, responsive, and well-optimized site can:
- Improve SEO rankings and bring in more organic traffic
- Enhance user experience and keep visitors engaged
- Boost conversion rates and grow your business
At PixelForce, we specialise in website design and mobile app development that helps businesses thrive. Whether you need a complete website overhaul or performance improvements, our team is ready to help.
Talk to one of our consultants to help with your specific needs.
Call us at (08) 7006 3226 | Visit pixelforce.com | Book your FREE consultation here